The Sunday Times & PerthNow
Brand Hero Images
Newspaper Cover
Screen Image
Phone Image
News Life Media
The Sunday Times & PerthNow
- The Sunday Times & PerthNow are part of the fabric of life in WA. We are engage with more than 1.5 million readers every month. Covering in-depth local, national and international news and sport, as well as a range of targeted lifestyle features, we serve up more content in more consumer categories than anyone else in WA. This means our readers get more of the content that really matters to them and advertisers get access to highly engaged audiences in a range of targeted categories and segments. Our products include:
STM WA’s glossy fashion bible, a must read for all west side fashionistas and a glossy environment for aspirational brands.
The Sunday Times Guide A one stop guide for television and entertainment content, including music, film and theatre
taste.com.au From serious foodies to time strapped Mum’s, Taste offers inspiration and information whether eating in or dining out
HOME The ultimate guide for all those setting up a new home or improving what they’ve already got
Realestate Property listings, area profiles, property investment reports - a popular read for people who are moving on or staying put and the ultimate branding vehicle for agents
body+soul From supermodels to superfoods, body+soul serves up health and lifestyle advice and inspiration
Outdoor Living and ReadersMart Fishing, boating and camping content for all those with a love of the outdoors, including a unique platform for specialised buying and selling.
CarsGuide Devoted to anything that has wheels and a motor, an essential read for WA’s car loving population
ESCAPE Beautiful pictures and enticing editorial to inspire local, national and international travel
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending June 2016, WA people 14+.
The Sunday Times & PerthNow Media Kit
Ad Specs, deadlines and templates
Brands marketo form
Key facts
Key facts:
emmaTM conducted by Ipsos MediaCT, 12 months ending June 2016
1,541,000
Total Audience
Sections
Sections
Print
The Sunday Times
Sunday is a day for family, friends, and doing the things you love. And we are an intimate part of this weekend ritual. We are spread out on kitchen tables, tossed across lounge room floors and taken to the park. And we tend to stick around for the week. For thousands of families in WA, The Sunday Times means grabbing their favourite lift-outs and magazine inserts to peruse over individually and swap with other family members.
We keep our audience in touch with what’s happening in news, sport, finance, real estate, fashion, entertainment, health, lifestyle and much much more. We help them make decisions about their lives and the world around them.
Key Facts
496,000
Readership (SUN)
184,486
Circulation (SUN)
$2.70
Cover Price Sun
Source: emma conducted by Ipsos MediaCT, 12 months ending June 2016; ABC Audited June 2016 quarter
Online
Digital
PerthNow.com.au
Whether creating a stand-alone digital campaign, or extending a print message for extra campaign clout, PerthNow is the younger sibling of the mighty Sunday Times WA. With a clean fresh look, user friendly features and award winning content across news, sport and lifestyle categories, PerthNow is designed to engage an audience who snack on their media across multiple screens throughout the week.
These days, smart digital campaign planning is all about big data, sniper style targeting and quality over quantity. As result we have introduced the innovative new News+ platform to PerthNow. A subscription style model that is being championed and successfully used by forward thinking media companies the world over. With the might of News Corp and Foxtel behind us we can now offer consumers better quality online content (more of what matters to them where and when they want it) and advertisers access to an even greater audience and the best campaign ROI ever.
Key Facts
19,764,000
Page views
993,000
Unique Audience
6,876,000
Sessions
6.92
Sessions per person
0:24:42
Time per person
Source: Nielsen Digital Ratings Monthly (Surfing) Total. June 2016
Case studies
Vodafone Summer of Cricket
An integrated campaign that focussed on leveraging partnerships with Cricket Australia and connecting with Australian sports fans.
Bethesda - The Evil within
Next generation consoles have reinvented the gaming experience, The Evil Within is not a game that relies on cheap jump scares. It’s driven by a slow, sustained, and deeply pervasive sense of dread that sets your mind racing at every crunch of glass beneath your feet and every distant groan from an unseen enemy. So when we were approached by the agency to create an out-of-the-box execution for Bethesda Softworks, for the horror game ‘Evil Within’, we decided to reinvent the mobile ad.
We asked ourselves how do we create an experience that would stand out and give people the creeps. The answer? The Evil Call. We only had the launch day to create hype so it had to stand out amongst all the other advertisements served on the day.
We all like a creepy phone call story right? That unexpected garble of someone sounding like they’re calling from hell? We took this thinking and created a simple idea for the mobile world.
The Execution
A teaser advertisement directed people to a fullscreen page which resembled their incoming phone call screen . iPhone and Android users were served a phone call from the Evil Ruvik, the main antagonist in the game. Those who accepted the call listened to a desperate plea from people trapped inside Ruvik’s realm trying to get out. Once the call was over the user was directed to a page where the trailer and social media tools were housed.
Social Media
Our mission was to engage as many users as we could via the social media tools, a mobile site shared the experience mobile to mobile via Facebook Messenger, Whatsapp, SMS and Google Hangouts. The user was able to send the call to friends via this medium.
The Result
This bespoke campaign’s was incredibly successful for the game’s launch day. The results speak for themselves.
* Dwell times on the ad unit of 53 seconds per user
* Obtained over 460k interactions – that’s a 26% interaction rate.