November 14, 201610:56am
Several major IVF clinics in Australia have been misleading couples about their success rate, an investigation by the Australian consumer watchdog has found.
Earlier this year the ACCC launched a review of website content from all major Australian IVF clinics and found some made success rate comparisons without adequately disclosing and quantifying the data used to make the claims, while some clinics used technical terms "misleading to consumers without clarification or explanation."
"The ACCC will continue to monitor complaints received about claims made by IVF providers and won't hesitate to take further action if IVF providers are making false or misleading claims," ACCC Commissioner Sarah Court said in a statement on Monday.
