Herbert River Express
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Herbert River Express
The Herbert River is located at the southernmost tip of Queensland’s wet tropics river systems. It’s a lush and fertile region, with cattle grazing and sugar cane at the heart of the local economy. This region has a big future, and the Herbert River Express is planning to be an integral part of it. With a distribution area ranging from Cardwell and Kennedy in the north, down to Rollingstone and Toomulla in the south, the Express is committed to providing a powerful voice for the local community at all levels and at all times. This is the kind of place where deals are still done on a handshake, and it’s the kind of place that the Express really understands. Everyone working at the Express lives right here in the region, and can advise from personal experience on the best way to engage with the local community.
Herbert River Express Media Kit
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Herbert River Express
Published twice a week, the Herbert River Express is totally in tune with the needs and concerns of the local community – the people who work the land, and the people who are developing alternative businesses and industries, from fishing and forestry to tourism and retail. Regular sections include Taste of Hinchinbrook, TV Guide, and Look and Feel Great. Sport is very big here, and the Express does it justice with full coverage of all the region’s sporting activities.
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2,925
Distribution
2,724
Circulation
Source: ABC, Jun 2014.
Case studies
Cathay Pacific 'Life well travelled'
Coinciding with their global brand re-launch, Cathay Pacific partnered with News Corp Australia to deliver an integrated campaign that would take the idea of a ‘Life Well Travelled’ and convey the premium experience of travelling with Cathay Pacific to readers, to:
1) engage potential new customers of Cathay Pacific; and
2) ultimately increase consideration and bookings for Cathay Pacific during the campaign period.
From receipt of the brief from UM, News Corp Australia built an integration component of the campaign for Cathay Pacific within a 48 hour period.
NAB eat, play and stay like a local
NAB wanted to reach their target audience in key segments intending to travel in the next 12 months. NAB also wanted to leverage their brand campaign ‘Pay like a Local’ and extend their creative message to ‘Eat, play and stay like a local’ and promote their travel card product.
The performance objectives were to educate people of the benefits and safety of using a travel card whilst oveseas, and in turn drive awareness for the NAB travel product.