Almandin wins the Cup0:52
Horse Racing: Almandin wins the 2016 Melbourne Cup at Flemington Racecourse.
Tweet from Sydney Morning Herald announces XXXX as winner of Melbourne Cup
IT’S the race that stops a nation — and should have stopped a tweet.
The race to get the news out first on social media has never been hotter and the digital sport team at the Sydney Morning Herald were burnt today by being a bit too quick on the button.
LATEST NEWS: MELBOURNE CUP LIVE COVERAGE
Moments after Almandin passed the post first to claim a thrilling win in the Melbourne Cup, the SMH fired out a Tweet to announce the result.
Unfortunately, the news the paper’s followers received was that “XXXX has won the 2016 Melbourne Cup ahead of XXXX and XXXX.”
Not a lot of help when checking how your horse finished in the office sweep.
The tweet was deleted, but not before it had created a story of its own on Twitter.
XXXX wins #MelbourneCup ahead of XXXX and XXXX. Congratulations XXXX!#MelbCupCarnival #MelbCup #Melbcupday #melbournecup2016 pic.twitter.com/dblGNoAY9f
— Dave Earley (@earleyedition) November 1, 2016
Who the XXXX is responsible for this? pic.twitter.com/Z6dwaTAmoD
— Chris Urquhart (@chrisurquhart) November 1, 2016