Mon-Fri: 31,165
Saturday: 42,301
Sunday: 39,853
Source: ABC Audit, March 2016

THE MERCURY

The Mercury listens to, learns from and leads the Tasmanian community by providing readers with a major forum for debate across print, digital and social media platforms.

The lively, balanced and often provocative coverage of the Mercury provides essential reading for Tasmanians and, while proud of its links with local history, the Mercury embraces new challenges on a daily basis. It has an ongoing commitment to developing sections to suit the changing lifestyles of Tasmanians and deliver to advertisers’ specific target markets.

The Mercury is Tasmania’s largest-circulating daily newspaper.

Based in the largest population centre, Hobart, the Mercury reaches 92 per cent of Hobart and the South-East region through all of our publications, digital and print.

The Mercury in figures:

Monday – Friday:


Readership: 96,000*
Circulation: 31,165
Cover Price: $1.40 as of July 18, 2016
* Source: emma™ conducted by Ipsos MediaCT, 12 months ending April 2016, People 14+

Saturday:
Readership: 108,000*
Circulation: 42,301
Cover Price: $2.20 as of August 9, 2014
* Source: emma™ conducted by Ipsos MediaCT, 12 months ending April 2016, People 14+

SUNDAY TASMANIAN

A mix of the traditional and the new provides readers of the Sunday Tasmanian with a relaxing read and first-rate coverage of local, national and international news. The Sunday Tasmanian delivers to advertisers a b cross section of Tasmania’s population base as Tasmania’s highest-selling Sunday newspaper. The Sunday Tasmanian captures the relaxing contrast between Sunday and the rest of the week. All the latest news, sport, fine writing and more.

The index tells the story: more than 35 different sections and topics inside. Money, movies, crosswords and comics. Sunday’s supplement includes a regular gossip page about the stars, a liftout colour TV guide, a column on the latest hot websites, book reviews and interviews with leading arts figures.

Wine, cooking, travel, music, fishing, gardening, the outdoors, homes, good health – all part of the great value that readers enjoy and advertisers seek.

Sunday Tasmanian in figures:

Readership: 96,000*
Circulation: 39,853
Cover Price: $2.50 as of November 2, 2014
* Source: emma™ conducted by Ipsos MediaCT, 12 months ending April 2016, People 14+