Thought Pieces
It's Not Personal, It's Business. Shouldn't It Be Both?
November 7, 2016
There has long been a divide in the school of thought between B2C and B2B marketing. But shouldn't marketing be both business and personal?
READ MOREData. It's Changing Everything.
Fuel your data strategy with Lotame's data management platform and leading data exchange.
Data should influence everything you do – from the products and content you create, to the way you shape and execute your go-to-market strategy. Lotame’s data management platform makes this vision a reality, and is used by marketers, agencies and publishers around the world to make audience data meaningful and actionable. Our global data exchange provides you with instant access to billions of global data points across screens, devices, and industries. No matter what your data challenge, Lotame has the solution you need.
REQUEST DEMODo What You do Best - Better
Marketers
Learn more about your most valuable customers and make smarter advertising decisions.
Publishers
Increase your advertising revenue and make your content too relevant to ignore.
Our Platform: Taking the BIG Out of Data.
Since 2006, Lotame has been designing technology that distills disparate data points into their purest form: nuggets of insight that can be used to underpin product, marketing and business decisions. This technology is packaged in a powerful but easy to use SaaS platform, which continually evolves to meet changing market needs.
MOREOur Approach: People-First Partnerships
The data landscape is in a constant state of flux. New devices offer rich new streams of data to leverage, and emerging technology creates exciting opportunities for data activation. Staying ahead of this evolution needs more than just technology – it requires people who are passionate about data and its potential for business transformation.
MOREOur Data Exchange: The World's Data at Your Fingertips
Lotame operates one of the world’s largest third-party data networks, which you can use to underpin your marketing and monetization strategies. We also have relationships with every major third-party data provider giving you instant access to a deep pool of highly granular audience segments.
MORENews & Resources
Thought Pieces
Questions to Ask Your 3rd-Party Data Provider
November 2, 2016
Not sure how to choose a 3rd-party data provider? Lotame has put together a list of questions to ask your data partners to make sure you understand the quality you are getting.
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Company Updates
Under the Hood with Lotame's Nick Martin
November 1, 2016
As Lotame’s Director of Global Client Success, here is a taste of what keeps Nick busy on his quest to make all of Lotame's DMP clients happy and successful.
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In The News
Lotame Partners with LiveRamp's IdentityLink for People-Based Targeting
November 1, 2016
We are pleased to announce that Lotame has been selected as a launch partner in LiveRamp’s newly expanded IdentityLink for Marketing Technology Providers solution. IdentityLink was launched in October 2016 for brands
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Thought Pieces
1st Party Data, 2nd Party Data, 3rd Party Data: What does it all mean?
October 31, 2016
Data, data everywhere. First-party, third-party, now there’s even second-party. How do you keep them all straight? First-party data is YOUR data. This can include data from behaviors, actions or interests demonstrat
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Company Updates
Lotame Holiday Data Segments Will Make Your Campaigns Jolly
October 28, 2016
It's time to start building audiences for the most wonderful time of the year! ‘Tis the season for holiday shopping lists and effective holiday marketing. Whether you're targeting Hanukkah, Christmas or Christma-h
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