D&A Data-driven Network - Fairfax Media Ad Centre

MAKE YOUR DATA WORK HARDER

Our powerful suite of multiple data-centric advertising solutions generate actionable consumer insights and deliver higher ROI. Browse through our products below and discover what they can do for you.

DEVICE TARGETING

Use device targeting to reach your audience on any device.

With Device Targeting, you control when, where and on what device your ads connect with your audience based on your campaign objectives.
GEOGRAPHIC TARGETING

Geographic Targeting allows your ads to appear in the geographic locations that you choose.
CLIENT SITE RETARGETING

Advertise to people who visit your website after they leave.

Client Site Retargeting enables you to show an ad to previous site visitors when they are browsing the Fairfax Network.
CREATIVE RETARGETING

Reinforce your message to visitors that have just engaged with a particular creative execution.

Creative Retargeting enables advertisers to show an ad specifically to visitors who previously were exposed to or interacted with a particular creative execution.
SECTION SITE RE-TARGETING

Section Site Retargeting enables you to show an ad to visitors of a specific Fairfax site section.

For example your ad will be seen by people who recently visited Traveller.com.au at least once in the last 28 days.
DEMOGRAPHIC

Reach an audience who is likely to be within the demographic of your choice.

With Demographic Targeting, you can reach an audience who is likely to be within the demographic groups that you choose.

For example: Women 25-34yrs
LIFESTAGE SEGMENTS

Combines a range of characteristics to determine where consumers are in their life cycle.

Life Stage Segmentation requires looking at a combination of demographics and behavioural characteristics to determine where consumers are in their life cycle.
LOOK-A-LIKE MODELLING

Find new audiences who behave like current customers.

Look-a-like models are used to build larger audiences from smaller segments to create reach for advertisers.
INTEREST BASED BEHAVIOURAL SEGMENTS

Defines your audience into segments by studying online browsing behaviour and data.

For example: Entertainment lovers of Theatre & Stage.
IN-MARKET INTENT SEGMENTS

Target consumers engaged in searching within specific fields (eg. expectant mothers looking for baby products).

Through our rich first party intent data and strategic partnerships, we have a 'hot' target audience for many advertiser categories.
BESPOKE / CUSTOM SEGMENTS

With over 17,000+ data attributes, create a completely custom target audience.
1ST AD SPONSORSHIP

Want to own your target audience with the first ads of the day?

We have a data-driven product perfect for your next mass reach brand awareness campaign.

WE DO MORE WITH DATA

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MAKE YOUR DATA WORK HARDER

DEVICE TARGETING

GEOGRAPHIC TARGETING

CLIENT SITE RETARGETING

CREATIVE RETARGETING

SECTION SITE RE-TARGETING

DEMOGRAPHIC

LIFESTAGE SEGMENTS

LOOK-A-LIKE MODELLING

INTEREST BASED BEHAVIOURAL SEGMENTS

IN-MARKET INTENT SEGMENTS

BESPOKE / CUSTOM SEGMENTS

1ST AD SPONSORSHIP

OUR DATA WORKS HARDER

Data and programmatic offering

ProductReview.com.au partnership

Big Data, Big Deal