The Business Leaders Survey is the largest survey of Australia’s senior business executives in Australia. Conducted by GfK Australia, it drew on the responses of more than 1,200 business leaders in companies with 20+ employees, thereby having a representative sample of decision makers in major industry groups.
The data paints a portrait of key decision makers in Australia’s private sector, explores how they use media throughout the business day, and personifies their relationship with major media brands.
To view the survey key insights, click the link below:
