TEXT AND IMAGE BASED ADVERTORIALS

Text and basic HTML based standard advertorial ads are similar to banner ads and are typically constructed as a HTML snippet containing an image, short copy text as Call-To-Action (CTA) and one or more hyperlinks. Text-links are short call to action marketing messages hyperlinked to point to the advertiser's landing page. These ad types are exclusively static ad formats.

General Rules

* Copy cannot use capitalisation to emphasise. Standard use, such as names, places or brands as registered are acceptable. Character limits are including spaces and punctuation.

Lead Times

TIER 3

Please deliver all creative assets at least 3 business days prior to start date.

Revision: 7.00

Fairfax reserves the right to change the specifications without notice at any time!

Dimensions and Specifications

NameOverall Dimensions
(W X H) PX		File Type(s)Image Dimensions
(W X H) PX @ Weight		CopyNotes
Homepage textlinktext only40 characters*RON textlink
Short text linktext only60 characters*
Featured AdvertisersGIF, JPG, PNG, HTML120×80 @ 5KBHeader: 1 line / 17 characters
Body: 3 lines of 54 characters in total		Featured ads are dedicated traffic drivers for Microsites, competitions etc. Only available as part of that package.
Promo Box300×125GIF, JPG, PNG, HTMLstatic 70x125px @ 4 KB
static 25x30px @ 2 KB		Header: 26 characters*
Body:150 characters*		interchangeable with mini rectangle
MultilinkGIF, JPG, PNG, HTML60×50 @ 2KB3 separate text links of 30 characters each*Up to 4 Click through URL(s) may be provided*
Travel – large advertorialGIF, JPG, PNGMain: 350x220px @ 20KB
Logo: 60×20 @ 2KB		Header: 30 characters*
Body: 180 characters*
RSVP Partner LinksGIF, JPG, PNG, HTML30×30 @ 5KB50 characters*rsvp.com.au only
Essential Baby Advertorial BoxGIF, JPG, PNG, HTML90×60 @ 5KBheader: 37 characters*
Body: 95 characters*		essentialbaby.com.au only
My Career Job Alert Tools – search advertorial635x68px @ 25KB [if supplied as single image]GIF, JPG, PNG, HTML90×65 @5KB [required if built as advertorial style in HTML]300 characters* [required if built as advertorial style in HTMLmycareer.com.au only
Domain Quadrant AdvertorialGIF, JPG, PNG, HTML140×30 @ 5KBHeader: 20 characters*
85 characters		domain.com.au only
Domain Mini-linkGIF or PNG (with transparent background!), HTML40×20 @5KB20 characters*

 

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