IAB BILLBOARD
Overview
This IAB Rising Stars format offers advertisers a large canvas and premium location to engage with our audience. Please speak to your account manager to discuss customisation options. As a premium product, this execution is packaged with the top position Medium Rectangle.
Demo
See the demo on www.smh.com.au.
Product Rules
- Where can this run? See the SiteMatrix
- Fairfax adheres to the IAB Billboard Style Guide
- “Close Ad X” button will collapse 100% of the Billboard and leave a “Show Ad” button, which will remain for the remainder of the day. Only on user initiation of “Show Ad” will the Ad re-display.
- Cannot mimic any site content
Specifications
| COMPONENT | Dimensions | File Size | File Type | Notes |
|---|---|---|---|---|
| Background / Backup Images | 970x250px | 100KB | JPG/GIF/PNG | |
| Video | Autoplay animation / Video: 30 sec max Sound on user initiation only Play/Pause controls required 16:9 aspect ratio |
|||
| Click URL | Click through URL or optional 3rd party click tracker | |||
| Impression Tracker | Optional overall Impression tracker |
Deliverables
- Fairfax support 3rd party built Billboards via 3rd party redirect tags. Please refer to applicable 3rd party adserver for build guides/specs
Reporting
- Clicks
- Impressions
- Rich Media Reporting dependent on options selected
Lead Times
TIER 2: 5 business days lead time.
Fairfax Blueprints and Fairfax custom builds may be subject to minimum spends and/or production costs – refer to your Account Manager for further details
Creative specifications can change at any time – always refer to the AdCentre.