Fairfax Media appoints new National Trading Director
November 11, 2015
Fairfax Media today announced the appointment of Michael Selden as the new National Trading Director for its Australian Publishing Media division.
Reporting to Commercial Development and Partnership Director Kristiaan Kroon, Selden will be responsible for agency trading relationships across all media platforms. He will oversee and strengthen Fairfax’s agency trading business - building on strong existing agency relationships as well as focusing on new ways to engage advertising partners and fuel revenue growth through new technologies, diverse product offerings and unique trading models. His focus will be to drive ad revenue by working closely with agency partners to develop new commercial opportunities.
Selden has more than 11 years experience in media agencies, most recently as Group Investment Director at Bohemia, where he led media partnerships, client negotiations and developing new investment products. Previously, he was Trading Director at Ikon Communications.
Kroon said: “We are delighted that Michael has joined Fairfax. He brings a wealth of experience from his agency background with extensive knowledge of the opportunities and challenges facing Australian media agencies today. He is a great addition to our growing team. This role will help us build even stronger relationships with our agency partners.”
Selden said: “I’m extremely excited to be joining Fairfax which has such a rich history in the Australian media market. I’m passionate about the brands and the direction the company is headed to in the ever-evolving world in which we operate. Opportunities like this don’t come around too often and I can’t wait to get started with the team.”
Selden takes up his new role from 23 November 2015.
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About Fairfax Media
Fairfax Media is a leading multi-platform media company in Australia and New Zealand. The group comprises metropolitan, rural, regional and community mastheads that offer high-quality, independent journalism and dynamic venues for commerce and information. Fairfax operates five business divisions: Australian Publishing Media, Domain, Digital Ventures, Life Media & Events and Fairfax New Zealand. Fairfax has a 54.5% interest in Macquarie Radio Network. Australian Publishing Media operates News Media, Business Media and Australian Community Media publishing units that generate content across all media platforms for major mastheads The Sydney Morning Herald, The Age, The Land,The Australian Financial Review, The Canberra Times, brisbanetimes.com.au, WAtoday.com.au, among many others, as well niche websites such as essentialbaby.com.au and goodfood.com.au. The APM division also produces prestigious conferences and events that attract large-scale, highly engaged audiences and community participation.