Australia’s No.1 news destination, The Sydney Morning Herald, strengthens Fairfax Media’s total audience.
19 January 2016
Australia’s number one news destination, The Sydney Morning Herald, achieved 13% year-on-year growth in mobile and tablet audience for the latest emma survey period, with the SMH’s monthly audience reaching 4.9 million across all platforms.
The Age increased its mobile and tablet audience 4% year-on-year for the November 2015 period, while The Canberra Times and The Australian Financial Review also saw digital gains.
“Spring Racing Carnival boosted The Age’s digital audiences in November, with theage.com.au reaching 1.9 million readers and The Age’s mobile and tablet audience increasing year-on-year,” Fairfax Media’s Commercial & Marketing Services Director of Australian Publishing Media, Tom Armstrong, said.
“The Australian Financial Review achieved an audience lift in November of 3%, reaching 1.4 million people across all platforms.”
Key emmaTM readership highlights (12 months to November 2015) include:
Fairfax Media
- 10.9 million people across all platforms
The Sydney Morning Herald
- 4.9 million people across all platforms
The Age
- 3.3 million people across all platforms
The Australian Financial Review
- 1.4 million people across all platforms (3% year on year growth)
The Canberra Times
- 734,000 people across all platforms (75% of people living in the ACT)
Source: emmaTM (Enhanced Media Metrics Australia) conducted by Ipsos MediaCT, People 14+ for the 12 months to November 2015. Nielsen Online Ratings November 2015, People 14+.
ends.
Contact
About Fairfax Media
Fairfax Media is a leading multi-platform media company in Australia and New Zealand. The group comprises metropolitan, rural, regional and community mastheads that offer high-quality, independent journalism and dynamic venues for commerce and information. Fairfax operates five business divisions: Australian Publishing Media, Domain, Digital Ventures, Life Media & Events and Fairfax New Zealand. Fairfax has a 54.5% interest in Macquarie Radio Network. Australian Publishing Media operates News Media, Business Media and Australian Community Media publishing units that generate content across all media platforms for major mastheads The Sydney Morning Herald, The Age, The Land,The Australian Financial Review, The Canberra Times, brisbanetimes.com.au, WAtoday.com.au, among many others, as well niche websites such as essentialbaby.com.au and goodfood.com.au. The APM division also produces prestigious conferences and events that attract large-scale, highly engaged audiences and community participation.