Vogue Australia
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News Life Media
NewsLifeMedia
Vogue Australia
The undisputed authority on fashion and beauty for over 100 years, Vogue is an internationally recognised name. Vogue Australia brings those global standards of fashion and beauty to a national audience, reaching smart, stylish females who love fashion
Vogue Australia provides comprehensive runway coverage of major fashion shows, authoritative reports on seasonal trends, the latest social, celebrity and fashion news, and lively, informed takes on fashion and pop culture. It aims to enlighten, entertain and inspire as the authoritative voice in Australian fashion.
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Vogue Australia
Exploring the worlds of fashion and beauty both on the runway and in retail stores, Vogue Australia provides a targeted publication for those seeking smart, savvy and stylish females. Reaching more than one million people every month across a range of platforms, Vogue Australia’s readers are highly engaged and loyal, with the majority likely to return to the website or purchase next month’s edition.
Key Facts
391,000
Readership
53,972
Circulation
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending July 2015. ABC, Jun 2015.
Online
Digital
vogue.com.au
Vogue.com.au is the place for Australian women to go on a daily basis for fashion news, trends and advice, and to connect with other women and the brands that inspire them.
Combining an online presence with its traditional monthly glossy magazine, Vogue.com.au is a truly multifunctional site housing a diffusion brand, Miss Vogue, a reinvigorated Club Vogue with exclusive offers for members, a new Spy Style bloggers’ network and Vogue 365 which will draw a fantastic image from our rich archive every day of the year. Vogue.com.au will continue to house its hugely popular forums and share even more content with its highly engaged followers across our social media landscape, which is itself growing exponentially.
Key Facts
1,623,000
Page views
331,000
Unique Audience
1,134,000
Sessions
3.421324768
Sessions per person
0:03:59
Time per person
1000
Source: Nielsen Digital Ratings Monthly (Surfing) Total. March 2016
Case studies
Nestle "MILO Active Play"
Cover wraps sponsored by Milo with editorially integrated local content providing inspiration and support for Mums to encourage their kids to engage in active play. The messaging of Milo 'active play' ran across the stable of NewsLocal newspapers with customised content on places to play locally.
Volkswagen Passat Alltrack
The Local Adventures video series was produced by News Corp Studios in partnership with Volkswagen. From concept to scripting, talent negotiation to final edit, three videos were produced and themed around Coast, Country and City to promote the versatility of the Passat Alltrack by showcasing it in different environments. The campaign was then amplified across News Corp properties and videos distributed by Unruly.