Pullquote activates online reading.

Three reasons to Pullquote:

• Easy to tweet quotes or images: folks like @anamariecox, @peta and @jimgeraghty use Pullquote to tweet full quotes or images (like this and this) instead of paraphrases.
• Easy to share niche content: rather than spewing 140-character quips, Pullquote distributes custom newsletters with full quotes on the exact topic(s) each subscriber requests. Try subscribing to @hc's quotecast of jokes or @seanhackbarth’s energy quotecast!
• Easy to collect quotes: whether you’re saving a useful quote or researching a book or class project, Pullquote simplifies collecting, annotating and organizing material you find online.