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► PASCAL MOSCHENI & MIRANDA MAKAROFF, the Party couple | An Exclusive Interview by yoox.com

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• published: 12 Dec 2013
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http://yoox.ly/adinnerpartyinmilano Discover an eclectic gift menu to suit everyone's tastes on yoox.com. Guess who's coming to dinner? You are! This December, yoox.com, the world's leading lifestyle e-store for multi-brand fashion, design and art, is throwing the ultimate Italian dinner party to celebrate the holiday season, and there is a virtual seat at the table just for you. The festivities come to life in an interactive, shoppable short film featuring five whimsical couples each of whom represents one of the five distinct themes in yoox.com's holiday gift galleries: Simply Chic, Artsy, Party, Festive Spirit, and Globetrotter. The best-dressed crowd is clad in fashion's finest brands including Dolce & Gabbana, Valentino, Golden Goose, Giambattista Valli, Marni—all expertly styled by Italian editor Viviana Volpicella. At any point in the video, customers can click on the character they love most to access a world of products hand-selected for that look. The lively group of guests come together to share a world-class meal created and prepared exclusively for yoox.com by Michelin-star awarded Milanese chef Davide Oldani atop a fantastical table setting of all Italian-made design items, part of an endless menu of fashion, design, and art gift ideas fit for everyone's tastes -- available only on yoox.com. For starters, Chef Oldani, who also stars in the short film, has devised an exclusive holiday menu made up of five, downloadable video recipes that correspond to the personalities and product galleries of the dinner guests. Eagle-eyed virtual guests may also spot a famous face or two among the gathering! For the occasion, yoox.com debuts an exclusive look by Italian superstar designer Marco De Vincenzo as well as a capsule collection of bespoke aprons by prominent figures from the worlds of fashion, art and design including MSGM, Aquilano Rimondi, Fondazione Achille Castiglioni, Paola Navone and Trussardi, among others. Along with aprons, the designers will share their favorite recipe with yoox.com customers to try at home. Proceeds from the aprons will benefit the SlowFood Foundation for Biodiversity, a non-profit organization that promotes environmentally and culturally sustainable agriculture. Highlights from the magnificent table setting where the guests gather include a collection of items created especially for the party: tabletop treasures from Italian tastemaker Osanna Visconti di Modrone; unique Carnevale glassware, handblown in Murano by Venini; as well as an assortment of colorful ceramic plates by artisans from the Giovanni De Simone school in Sicily. Byte into Italian Style is also the occasion for the launch of the new Missoni Home table-linen collection, a range of table cloths, napkins and runners showcasing the distinctive Missoni graphics -- all created for, and available only on yoox.com. The exotic yet elegant design offerings don't stop there: Alessi and Memphis Milano by Ettore Sottsass, all join the highly selective list of made-in-Italy brands represented at the soulful feast. The endless options for gifts doesn't stop there; there are a plethora of perfect presents for everyone on your list, and who knows, you might even find a gem for yourself along the way. *** yoox.com, established in 2000, is the world's leading lifestyle e-store for multi-brand fashion, design and art. Shopping on yoox.com is all about discovery - an eclectic and playful journey beyond fashion's strict seasonal rules - allowing men and women to express their individuality through timeless and creative style. http://yoox.ly/shopyoox Powered by YOOX Group