TELECOMMUNICATIONS
Moving house is a key trigger for other changes, like reviewing telecommunications providers.
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49%are considering purchasing broadband services1 -
46%are considering purchasing a phone bundle package1 -
46%46% are considering purchasing a wireless internet connection1 -
22%more likely to buy/upgrade their mobile in the next 6 months2
1. Residential Consumer Purchase Intention Study, September 2015.
2. Roy Morgan Single Source. June 2016. More likely than the average Australian. realestate.com.au visitors past 4 weeks.
Telecommunications
Property seekers want their new home to suit all of their day-to-day requirements, and this involves considering the ‘essential’ services like phone and internet. As the No. 1 property site in Australia, realestate.com.au is a fantastic place to reach consumers who are highly likely to be reviewing their telecommunications services.
- 82% of realestate.com.au visitors use their mobile phone more than their home phone.2
- 45% of realestate.com.au visitors say they can’t live without their mobile phone.2
As the market shifts towards mobile prominence, consumers want new, innovative services and devices that make their mobile lifestyle easier. Our app usage numbers across tablet and mobile are continuing to grow, so it’s important to be seen in these relevant environments.
- Of those intending to upgrade their current mobile phone, 1 in 3 plan on upgrading in the next 6 months.2
Building a strong brand has a positive effect on consumer preference, loyalty and growth. We can help you build your telecommunications brand story via high reach and engaging placements, then drive consideration through targeting. By delivering your product and messaging to the right audience at the right time, across all devices, realestate.com.au can help you grow your market share.
2. Roy Morgan Single Source. June 2016. realestate.com.au visitors past 4 weeks.
