The digital landscape has changed the way people shop for the holidays. With the ability to instantly discover, research and purchase, people around the world are more informed and more efficient than ever before — transforming into supershoppers, seemingly overnight.
Supershoppers are a new breed of buyers, keeping their options open and relying heavily on mobile for inspiration, research and e-commerce. They learn the latest brands and the top gifts of the season, and they know where to find the best deals. Where do they gather their knowledge? From you, if you know how to reach them.
DoubleClick Ad Exchange offers access to the broadest reach of premium, clean and brand-safe inventory across screens. We've created a new guide to help you get the right message to these supershoppers and to provide some tips to help set your campaigns up for success this holiday season.
Becoming a digital advertising expert takes time, and it’s important to get off to a good start. Only 50 percent of marketers say they’re confident in their knowledge of digital advertising,1 despite the wide range of educational materials available. Sometimes “more” isn’t the same as “better.” Many advertisers start learning about AdWords in our help centers, which offer an enormous trove of product information. But you’ve told us that you want quick, bite-sized training in more interactive formats. And we heard you.
We’re pleased to announce Academy for Ads, a new digital training platform designed to help you learn how to use Google’s ad products in a mobile-first world. We built Academy for Ads to promote learning on-the-go, whether you’re on a laptop, a desktop, or a mobile device.
Grow your Google product know-how
Guided by input from our team of product experts, Academy for Ads courses cover the topics that matter most to DoubleClick and Google advertisers – from Bid Manager and AdWords basics and the essentials of campaign management to bid strategies, reporting, optimization and more ways to successfully advertise with Google. We’re adding new content all the time, including a DoubleClick Campaign Manager Learning path in just a few weeks.
Learning paths, Assessments and Achievements
We’ve organized the courses into “Learning paths” that you can walk through at your own pace. At the end of each path, take an Assessment and earn an Achievement to show that you know your stuff. Earning an Achievement for Bid Manager or Ad Exchange helps you prepare for the more advanced training in the Help Center.
A few example Learning paths:
Digital concepts: Learn the essentials of online ads — from third-party ad-serving to real-time bidding, programmatic media buying and remarketing.
Get started with DoubleClick Bid Manager*: Learn your way around Bid Manager, what it offers and how you can use it to manage your online marketing campaigns.
DoubleClick Ad Exchange: Learn how real-time bidding works in an open auction sale on the DoubleClick Ad Exchange. This learning path also covers the available programmatic deal types, along with the types of inventory available for mobile, video, display and television buys.
*Only accessible to DoubleClick Bid Manager clients
Academy for Ads is useful for anyone getting started with Google or DoubleClick training, and can help pave the way for the AdWords Certification program offered by Google Partners, as well as the Google Best Practices program, which offers more advanced AdWords education. DoubleClick users may also find additional training in DoubleClick’s help centers.
Get started
If you already use Google Partners, you can sign in through the Partner portal at g.co/learnwithpartners — or, you can go directly to g.co/AcademyforAds to sign up and start sampling courses and Learning paths. We’re constantly adding content, including advanced DoubleClick training. So if you like what you learn, keep coming back for more.
In February, we announced that DoubleClick Digital Marketing, DoubleClick Ad Exchange, and the Google Display Network are going 100% HTML5. Starting June 30th, 2016, display ads built in Flash can no longer be uploaded into DoubleClick Campaign Manager, DoubleClick Bid Manager, or AdWords.
DoubleClick advertisers who currently use Flash ads in their campaigns have several ways to ensure your creative can continue to show up in your live campaigns. Read more here.
Posted by Becky Chappell Product Marketing Manager, DoubleClick
It’s the most wonderful time of the year...for you to reach holiday shoppers with your brand and products. We know shoppers come in all shapes and forms, researching and buying across screens and in-stores. That’s why you need to ensure that you’re reaching your target audiences across all the premium publishers where consumers are already spending their time, both on the web and in apps.
Last week, we announced that native ads and mobile video interstitials are now available to buyers on the DoubleClick Ad Exchange. These high-impact formats, coupled with the cleanest (fraud-free) inventory and the broadest reach of premium inventory, help you accomplish your campaign goals at scale.
Check out our holiday guide to learn more about how DoubleClick Ad Exchange can help you reach holiday shoppers this season.
Posted by Becky Chappell Product Marketing Manager, DoubleClick
When advertisers pay for an ad, the chance for it to be seen is a basic expectation. Advertisers shouldn’t have to pay extra to measure and ensure that it was viewable. These expectations drove the launch of Active View back in 2013, an effort to establish a neutral and common set of viewability metrics used by both advertisers and publishers. Since then we've continued to invest in this technology across DoubleClick, YouTube and the Google Display Network, and today we're happy to share two new updates that will help advertisers and publishers run more effective cross-screen campaigns.
Announcing Active View optimization in DoubleClick Bid Manager - A better way to programmatically buy viewable impressions
Today, we're introducing Active View bid optimization in DoubleClick Bid Manager for clients globally. This new bid optimization feature uses the collective intelligence from many signals (e.g. URL, time of day, page category) to predict, impression by impression, the probability that it will be viewable. It then dynamically adjusts bids higher or lower based on that probability to deliver the viewable CPM target that advertisers set for their video and display campaigns. Active View optimization delivers what advertisers actually care about - the total volume of viewable impressions - and doesn’t fixate on a viewable percentage.
This will help solve a common problem: when marketers buy viewable impressions programmatically using current viewability targeting, the decision to bid on a single impression is very basic. Buyers choose a target viewable percentage (e.g. 50%) and their programmatic buying system bids the same amount for any impressions with a likelihood of being viewed above that target - or nothing at all for impressions with a likelihood of being viewed below that target. This means that buyers are missing out on wide swaths of inventory that may actually be viewable and are driving up competition (and CPMs) for the inventory they are buying.
Announcing Active View for mobile apps in DoubleClick for Publishers and DoubleClick Ad Exchange - Bringing holistic viewability measurement to publishers
We believe that viewability metrics should be a standard currency between buyers and sellers. To enable this, we've been investing in features that allow publishers to see and report on a holistic picture of viewability across their channels and content. We're continuing that momentum today by announcing Active View reporting for mobile apps in DoubleClick for Publishers and on the DoubleClick Ad Exchange. With the consumer shift to mobile reshaping how publishers engage with their audience and those interactions increasingly happening on mobile apps, this new measurement solution completes the picture for publishers helping them see how viewability plays out across all of their properties.
At Google, we remain committed to investing in a broad set of measurement solutions for brands and publishers through a combination of product innovation with our own solutions and partnerships with leading third parties. These announcements are two big steps in our ongoing effort to help our clients measure every moment that matters.
Posted by:
Ari Feldman Product Manager, DoubleClick for Publishers Reporting and Active View
Deepti Bhatnagar Product Manager, DoubleClick Bid Manager Brand Measurement and Optimization
Last week, the Trustworthy Accountability Group (TAG) announced the “Verified by TAG” initiative to help increase transparency of digital advertising transactions across the industry. We’re fully supportive of both programs outlined in TAG’s announcement and we’re currently in the process of applying for TAG Registration. To support the adoption of Payment IDs across the ecosystem, starting today our version of Payment IDs is available in DoubleClick Ad Exchange to all buyers globally.
Currently, if a programmatic buyer finds they’ve bought fraudulent inventory, there is no way to directly identify the supply source responsible for the fraud. The Payment ID system we proposed to the TAG Anti-Fraud working group fixes this problem by asking all supply sources (e.g. ad exchanges, ad networks, supply side platforms) of advertising inventory to create and provide unique and persistent anonymous identifiers that link every impression to who is paid in their accounting systems. If a buyer finds invalid activity from any source in their supply chain, these Payment IDs will help the buyer to identify who is responsible and blacklist those suppliers from their campaigns.
We’ve alwaysinvestedheavily to keep DoubleClick Ad Exchange free of invalid activity and ensure that money spent on our platform only goes to support legitimate publishers, app developers, and content creators. To show our commitment to a better ads ecosystem, accelerate the adoption of Payment IDs, and help DSPs start integrating them, we’ve implemented the standard as it exists today, and we’ll continue to work closely with TAG and others in the industry to formalize an industry-wide Payment ID program. When the TAG Anti-Fraud Working Group has finalized the broader industry standard, we’ll happily make any changes to ensure we are compliant with TAG’s efforts.
"Google has been at the forefront of the fight against digital ad fraud, and this announcement advances our work together to develop an industry-wide Payment ID system. We look forward to continued collaboration with Google and other programmatic leaders through the TAG Anti-Fraud Working Group to create a fully transparent digital ad supply chain that will expose the bad actors and cut off their financial support." Mike Zaneis, CEO, TAG
Leading programmatic buyers, DoubleClick Bid Manager, Dstillery, Magnetic, MediaMath, Rocket Fuel, The Trade Desk, and Turn have all committed to integrating Payment IDs into their systems in the coming months.
Posted by:
Vegard Johnsen Product Manager, Google Ads Traffic Quality
Chetna Bindra Product Manager, DoubleClick Ad Exchange
Advertising helps fund the digital world we love today -- inspiring videos, informative websites, entertaining apps and services that connect us with friends around the world. But this vibrant ecosystem only flourishes if marketers can buy media online with the confidence that their ads are reaching real people, that results they see are based on actual interest. To grow the pie for everyone, we need to take head on the issue of online fraud.
This is a fight we’ve taken seriously from the beginning. Over the years, we’ve invested significantly in the technology and talent to prevent fraud and create greater accountability online. For example, we put extensive resources towards keeping bad actors out of our ad systems -- last year alone, we turned down millions of applications from sites looking to join our network because of suspected fraudulent activity. We also introduced new measurement tools, like MRC-accredited Active View, which lets advertisers buy only those ads that are viewable on a page. Active View offers greater peace of mind to all media buyers, but is especially important for brand marketers who want to know, first and foremost, that their ad has a chance to be seen.
Today we’re announcing our latest investment: we’ve completed an acquisition of spider.io, a company that has spent the past 3 years building a world-class ad fraud fighting operation.
Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts. Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results. Also, by including spider.io’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.
Of course, this is not an issue we’re fighting alone. We applaud industry efforts like the IAB’s Traffic of Good Intent (TOGI) task force, which also play a critical role, as well as major commitments from others in the space. As an industry, we can address this issue and block those who seek to game the system. We can make digital the platform of choice for all marketers -- including brands -- to invest. And we can offer accountable media for all; we’re excited to take this big next step.
If you're interested in gaining more expertise with DoubleClick Ad Exchange to improve your buyer experience, be sure to join our upcoming webinars. We offer online eLearning and certification, along with pre-recorded webinars. Register in the Ad Exchange Help Center(sign-in required).
Introduction to AdX Policy – 11/13
Join our live webinar to learn a general overview of Ad Exchange policies, the enforcement process, along with live Q&A. We'll also provide a list of policy resources to reference after the event.
What’s new with RTB? – 12/4
Come learn about what's changed in the past six months with Real-time bidder, as well as the great features that are coming out. The product management and engineering team will walk you through all the changes that have occurred and how you can take advantage of them to improve your use of RTB.
Pre-recorded webinar: Overview and trafficking
Watch this webinar to learn about setting up private deals with ad exchanges, what's needed to get started, and steps to launch. We recommend this webinar for users who want to learn more about accessing available inventory and direct deals.
What's New with AdX? – Detect & Correct and REST API Updates – 10/23
Come learn about what new updates have been made to AdX, as well as the great features that are coming out. The product management and other cross-functional teams will walk you through policy updates and how you can take advantage of them to improve your use of AdX.
When you register for these webinars in our Help Center, be sure to read our latest product updates, too.
We've designed Ad Exchange training to arm you with the tools you need to optimize with Ad Exchange. If you're new to the Ad Exchange, these webinars are a great place to start.
Posted by Asha Balendran, DoubleClick Ad Exchange Product Trainer
DoubleClick Ad Exchange (AdX) launched the first Preferred Deal in 2012 and the first Private Auction in 2013 to help publishers and advertisers create greater opportunities with programmatic buying. Since the beginning of this year we’ve seen the number of Preferred Deals double, the number of Preferred Deals impressions grow by 2.5X, and Private Auction impressions explode from nothing to millions per day. As these programmatic deal types become more important for our partners, they started asking for the ability to negotiate deals on the go. So today, we’re excited to launch a Mobile version of the DoubleClick Ad Exchange Deals interface.
Negotiate on the go
The new DoubleClick Ad Exchange Deals interface for mobile allows buyers and sellers to check the status of a Preferred Deal or Private Auction on any device. When you sign into the Deals interface on your phone or tablet, the mobile site will load automatically. From there, buyers and sellers can view, edit, accept, or stop existing deals.
If at any time you need to access other features, you can switch to the classic version of the Deals UI by clicking on the Desktop link at the bottom of the screen.
We built this mobile interface to help DoubleClick Ad Exchange partners continue their deal negotiations while away from their desks and it’s available now for all users. To access it, just visit www.google.com/adxbuyer/uploader from your mobile browser and visit our Help Center for buyers or Help Center for sellers to learn more.
Posted by Michael Smith, Product Manager
Built by Brandon Krieger, Software Engineering Intern
Recently there has been a great deal of discussion about applications that inject or overlay ads on sites without the express approval of users and those sites, and then monetize the inventory as their own. We believe that this kind of activity is bad for end users and damages the integrity of the advertising industry. In order for the programmatic marketplace to achieve its full potential and help as many marketers and publishers as we think it can, there needs to be trust between advertisers, publishers, and users.
We’ve invested, since the beginning, in strong policies and a system of checks and filters to ensure that the inventory on the DoubleClick Ad Exchange is the highest quality in the industry. Here’s a quick summary of what we do to stop invalid injected inventory from entering our exchange.
We don’t support spammy applications. Period.
Both the Google Platforms program policies and the DoubleClick Ad Exchange (AdX) Seller Program Guidelines strictly prohibit the use of systems, including toolbars, that overlay ad space on a given site without express permission of the site owner. In addition, we have numerous processes and technologies in place to review publishers’ inventory as well as advertisers’ ads to maintain a high standard of quality for how advertising is transacted on our platforms.
In light of the increased concerns on this subject, many publishers have asked us for guidance on what to ask the exchanges or networks they work with. Here are three suggested questions any publisher partner should be able to answer in regards to protecting against injected inventory:
Does your platform work with or supply advertising for clients who inject display ads in browsers?
Do your program policies prohibit the use of systems to inject display ads in browsers, without first having obtained user consent or consent from the site affected?
Please provide me a report of all the inventory partners on your platform serving my domain?
We do, and will always, support our publisher partners.
Finally, I’d like to thank the millions of publishers who use the DoubleClick Ad Exchange, large and small, that day in and day out, provide amazing value both to their users and their advertisers. We welcome a broader discussion with our partners and with the industry about how to collectively solve this issue and others. Together, we can all ask the tough questions, hold each other accountable, and ultimately create the web we all want, where publishers, users and advertisers all thrive.
Posted by Scott Spencer, Director of Product Management
As more brands adopt programmatic technology, there's a growing need to train buyers on how they can deliver greater ROI by simplifying their media buying and audience targeting with DoubleClick Ad Exchange. To help buyers take advantage of these new buying opportunities, we've launched DoubleClick Ad Exchange eLearning and Certification, a free, self-paced online eLearning and certification that teaches key AdX concepts to new exchange buyers.
We recommend that any media buyers, real-time bidders, and developers who plan to buy inventory from AdX, take our fundamentals training to learn AdX, understand our policies, and get an introduction to programmatic media buying and real-time bidding (RTB).
The course covers:
What the Ad Exchange is and how it works
AdX policies and supported creatives
How to navigate the user interface
Creating campaigns and ad groups
An overview of RTB and how to create RTB campaigns
How to review, create and report on the different programmatic buying solutions
AdX Fundamentals also includes a 30-question certification exam, and a score of 80% or greater is required to pass. When you pass, you’ll get a printable certificate of completion.
Keep in mind, this course is only available to current DoubleClick AdX buyers. To access this course, you'll need to sign in with the Google account you use for DoubleClick AdX.
Posted by Anna Solinap, Ad Exchange Product Trainer
Automated buying. Machine-based buying. RTB. Call it what you may, there's no doubt that programmatic buying is changing (read: simplifying) the way media is bought and sold, in real-time. No wonder then, we’ve seen more daily transactions on the DoubleClick Ad Exchange than on the NYSE and NASDAQ combined, and a tripling of instream video ad impressions as brands adopt the technology. And eMarketer predicts that 1/3rd of all display advertising is going to be bought programmatically by 2017.
But what's the real opportunity here for advertisers and publishers? How is programmatic going to safely grow their businesses and deliver ROI? In our new collection of insights, ‘The Programmatic Opportunity’, hear how this technology is transforming the industry, what’s going to make it work and why it’s the way of the future, from senior advertising and media executives like The Weather Company’s Curt Hecht, CBS Interactive’s David Chiang, Digitas’ Joel Aranson and Xaxis’ Mike Finnegan. Get some tips from Washington Post Digital on leveraging programmatic to tap into new buyer segments, and to realize CPMs at par with direct rates.
In coming weeks, stay tuned for us to add new research, best practices and perspectives to the collection. In the meantime, catch up with Google executives across the globe to hear about the evolution of online advertising and the programmatic opportunity:
The Next Web LatAm Conference, August 29, Sao Paolo Daniel Alegre, President - Global Partner Business Solutions, reflects on the evolution of online advertising and the role of programmatic in the future
Video is the rising star of digital advertising. As we discussed in last week’s post, our new research, “Video Advertising Momentum,” found that brand advertisers are upping their video campaigns to reach their audiences across the web. In this installment, we uncover another rising trend: advertisers are increasing their video budgets in programmatic channels.
We’ve seen quite an uptick in video ads across the DoubleClick Ad Exchange, with volume tripling in the first quarter of 2013 compared to last year. The stars of programmatic video are Automotive and Retail advertisers. They were the top two video advertiser categories overall, and both of them quadrupled programmatic video spend in Jan - March compared to last year. But growth seems to be occurring across the board - nearly every advertiser category posted double-digit growth in spend and impressions. Take a look at the full research New ways of buying and selling video ads: The programmatic channel in “Video Advertising Momentum”.
Why would an advertiser or publisher consider video advertising on the Ad Exchange? The reasons are numerous, but we’ve distilled it down to four:
Efficiencies: The Ad Exchange streamlines workflow between advertisers and publishers, with campaigns running across multiple sites and viewing devices.
Emerging technology: Advertisers can now optimize their buys across destinations using advanced bid controls and analytics. The Ad Exchange brings new formats such as skippable video ads and comprehensive methods of measuring campaign performance to more advertisers and publishers.
Expanding audiences and revenue: Programmatic video buying through AdX helps advertisers extend their reach and gain frequency to new audiences. Publishers can expand their demand sources and gain increased revenue for their video inventory.
Evolving video advertising: As digital video gains even more momentum, publishers and advertisers are forging new ways to create shared value, including private exchanges and preferred deals.
For a discussion about programmatic video from both advertiser and publisher perspectives, check out the Q&A between TubeMogul and Silver Chalice “What’s the value in programmatic video?”. Next week, we’ll take a look at how choice is changing the way we think about video advertising.
On April 8th, DoubleClick sponsored the AdExchanger Programmatic I/O conference. In front of 300+ agencies, marketers, and publishers Sean Downey, Managing Director of Media & Platform Sales interviewed David Chiang, VP of Monetization at CBSi and Mike Wann, EVP of Business Development at Demand Media about how buyers and sellers can work together to succeed in programmatic.
What’s the moonshot idea that we think can help grow buyer and seller relationships and revenue by 10X? Check out the highlights from the discussion below:
This month, we shift gears to focus on 'Video in the Future'. Our first conversation kicks off with IAB's VP of Ad Technology, Steve Sullivan, leading a discussion on the value of programmatic video with TubeMogul's Chief Strategy Officer, Jason Lopatecki, and Silver Chalice's Executive Vice President & General Manager, Rich Routman.
Join the conversation live tomorrow, Thursday April 18th, at 1:30ET/ 10:30 PT. Login with your Google+ or Gmail account and look for the hangout in the thinkwithGoogle +page. Comments and questions are welcome.
The programmatic channel is an exciting topic of discussion in the industry. Advertisers continue to commit new budgets to it that complement their direct site buys and grow their relationships with publishers. These collaborations are helping advertisers boost the performance, efficiency and reach of their campaigns. To give buyers and sellers even more flexibility when transacting via programmatic channels, DoubleClick Ad Exchange is announcing two new features.
The first is Private Auctions, a new direct programmatic deal type available in the deals interface that allows publishers to create a higher-priority auction with multiple buyers directly above the open auction. This is available today to all AdX buyers including our own DoubleClick Bid Manager. Private Auctions follow last year’s launch of Preferred Deals, which allow individual buyers and sellers to negotiate fixed-price, first-look deals with one another.
The second release, which we’ll be rolling out in the coming weeks, gives publishers the ability to import their first party data directly from DFP to AdX. This enables you to further improve audience-based targeting in Preferred Deals and Private Auctions. For an in-depth tour of all these features, watch this recorded webinar.
We designed these tools to give buyers and sellers additional flexibility in how they structure deals. And the good news is that they don’t require any incremental development resources. To make implementation as easy as possible, we built these features leveraging AdX’s existing deal settings.
Whether you’re creating direct programmatic deals with publishers or buying at scale across the open exchange, you need access to the largest, most diverse pool of inventory. We’ve invested heavily over the years to create the most advanced and highest quality exchange and we’re happy to count the world's top publishers and advertisers as our partners. If you’re interested in learning more about DoubleClick Ad Exchange’s programmatic buying features, reach out to your account manager today.
Posted by Drew Bradstock, Senior Product Manager, DoubleClick Ad Exchange
In the last hangout in our series "Programmatic in the Future", Mediabrands Audience Platform's VP of Strategic Solutions, Michael Brunick, Media6Degrees' Chief Operating Officer, Andrew Pancer and Digiday's Editor-in-Chief Brian Morrissey debated whether programmatic can be safe for brands.
Here's a snapshot of the conversation:
Or you could watch the hangout:
For those of you joining us at the AdExchanger Programmatic IO conference in San Francisco on April 8th, we'll be continuing the discussion on stage with Sean Downey, Google's Managing Director of Media & Platforms. See you there!
Posted by Alex Shellhammer, Product Marketing Team
Is programmatic safe for brands? Join us tomorrow, Friday, 3/22 at 1:30 ET/10:30 PT as Digiday's Brian Morrissey seeks the answer to this question in a conversation with Media6Degrees' Chief Operating Officer, Andrew Pancer, and Michael Brunick, Mediabrands Audience Platform's VP of Strategic Solutions.
To tune in, log into your Google+ account and look for the Hangout on Air in the Think with Google +page stream. Hit play! Comments and questions are welcome.
Update: Due to unexpected circumstances, this hangout has been canceled on Thursday, March 7. Stay tuned for more information when it is rescheduled.
In our next installment of "Programmatic in the future". Join us on Thursday, 3/7 at 1:30 ET/10:30 PT as Digiday's Editor-in-Chief Brian Morrissey, interviews Penry Price, President, Media6Degrees, and Nate Stricker, VP, Group Account Director for Digital at Initiative.
In case you missed our last conversation with Mike Finnegan, Xaxis' VP of Product Development, here's a snapshot:
Or you could watch the video:
Posted by Alex Shellhammer, Product Marketing Team
In today's digital marketing landscape, it's becoming increasingly crucial for campaigns to span multiple screens and ad formats in a cohesive way. Online video is the fastest growing form of display advertising, projected to grow 2.5 times to $6.5B by 2016. (1) And total mobile ad spend is projected to grow ~4.5 times to $22.4B in 2016, representing ~35% of all digital ad spend by 2016. (2) Given these transformations, we are working hard to build best-in-class tools for our integrated platform that make it easier for you to create, buy and manage successful campaigns across all formats and devices. Today, we’re announcing a series of improvements that aim to help you accomplish this. The DoubleClick Digital Marketing platform now helps you:
Create more beautiful video and mobile ads in DoubleClick Studio.
Build robust interactive in-stream video ads in DoubleClick Studio, and use the new IAB Rising Star formats to turn your standard 15-second TV commercial into a longer, engaged viewer experience. Check out our demo below! Preview and test your mobile ads as they will actually appear on mobile and tablet devices. Scan a QR code on your phone or use our Mobile Ads Showcase App to push your ads to mobile and tablet for testing.
Buy video inventory in real time on DoubleClick Bid Manager, and access more mobile and video inventory on DoubleClick AdExchange.
With DoubleClick Bid Manager (DoubleClick's DSP and real-time bidding platform), you'll soon be able to programamtically buy and report on your video campaigns in the same place as the rest of your display media. We'll be offering a video beta for select clients in the coming weeks. Contact your sales rep for more info. Buyers can now find skippable in-stream video inventory and expandable/interstitial mobile inventory from across the web on DoubleClick Ad Exchange. Ad Exchange continues to grow its available inventory across high-quality content, helping you expand your creative palette. Manage all of your ads - across devices, formats and channels - with enhanced campaign support in DoubleClick Search and a single reporting interface in DoubleClick for Advertisers.
DoubleClick Search will be supporting AdWords enhanced campaigns over the next few weeks, to help you better reach your customers across locations and devices. By using enhanced campaigns through DoubleClick Search, you additionally gain holistic measurement, a streamlined workflow and better bidding decisions based on your floodlight conversion data. Track all the metrics for your TrueView in-stream video ads in DFA. Even though the ads aren't served through DFA, thanks to a single trafficking tag, you can still pull the metrics back into the DFA reporting interface and compare them to the rest of your placements.
With an integrated platform of DoubleClick products that work better together, you not only benefit from top-notch individual products, you also benefit from the efficiencies, insight, and performance gained when all of your campaign's assets and data exist in one spot. For more information about the DoubleClick Digital Marketing platform, visit our website. Posted by Jason Miller, Director of Product Management for DoubleClick Sources: (1) ThinkEquity, comScore, and Google proprietary data (2) eMarketer: data is from the January 2013 J.P. Morgan report titled "U.S. Internet."
