FTC Clears DoubleClick/Google Transaction
Earlier today, the U.S. Federal Trade Commission (FTC) cleared Google's acquisition of DoubleClick. This is obviously excellent news for both companies. The FTC's decision publicly affirms what we and numerous independent analysts have been saying for months: the acquisition does not threaten competition in what is a robust, innovative and quickly evolving online advertising space. In fact, we firmly believe the transaction will increase competition and bring substantial benefits to consumers, web publishers and online advertisers.
If you would like to read Google's analysis on the FTC's clearance statement, click here.