BRAND OVERVIEW

4BC gives the people of Brisbane a voice and motivates them to ‘join the conversation’, actively listening, contributing and interacting 24 hours a day. 4BC occupies a unique niche in the radio landscape of Brisbane, as the only commercial talk, news and information station. Driven on air by a focused team of true media professionals, 4BC’s capacity to identify and report on the issues that concern Brisbane residents is unrivalled by other stations.