A lot of people are having a whole lot of fun with '#MalcolmWasSoPoor' right now

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The PM's new ad reveals he, like many Australian, grew up a struggling battler. Unfortunately, the Aussie people aren't buying it.

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The PM's new ad claims he, like many Australians, grew up a struggling battler. But rather than make him appear more relatable, it looks like its just prompted a whole lot of people to have fun with a brand new hashtag.

Shami Sivasubramanian

7 Jun 2016 - 11:56 AM UPDATED 7 Jun 2016 - 3:45 PM

If there's ever been a leader accused of being out-of-touch, it's our own polo top-wearing, Point Piper-living, Rhodes Scholar-ly prime minister, Malcolm Turnbull.

So to assure the Australian public he is in fact a 'man of the people', Team Turnbull shared the following video. The social-media friendly post highlights the PM's humble beginnings being raised by a "battling" single dad.

Unfortunately for the former Goldman Sachs investment banker, the video has only worsened Turnbull's plight. With many accusing the video's sentiment of being contrived and pandering, and has lead to the hashtag #MalcolmWasSoPoor gaining traction on Twitter.

Similar to the 'Yo mama so fat-' style jokes, #MalcolmWasSoPoor has welcomed several hilariously ridiculous tweets that illustrate the video's irony given Turnbull's pompous image. Here's the best of the bunch:

I hear #MalcolmWasSoPoor that he couldn't even afford to use a tax haven

— Errol Brandt (@e2mq173) June 6, 2016

Not many know this but #MalcolmWasSoPoor sometimes there was nothing in the fridge and he had to eat money.

— Catherine Deveny (@CatherineDeveny) June 6, 2016

#MalcolmWasSoPoor he didn't catch the train for publicity

— Maslow (@iamaslow) June 6, 2016

#MalcolmWasSoPoor he couldn't afford a full-sized dog. #auspol pic.twitter.com/ihIVtXBQzg

— John Wren (@JohnWren1950) June 6, 2016

Some took a stab at his policies...

#MalcolmWasSoPoor he made all his own copper wire by *really* stretching a penny.

— (((Craig A. Batty))) (@ResignInShame) June 6, 2016

#MalcolmWasSoPoor he had to cut the penalty rates of his butler, his cook, his maid, his nanny, his gardener and his chauffeur.

— Fizza To The Node (@geeksrulz) June 6, 2016

#MalcolmWasSoPoor his Father almost qualified for Family Tax Benefit A. #auspol

— John Wren (@JohnWren1950) June 6, 2016

#MalcolmWasSoPoor he had to borrow his policy platform from George Bush #JobsAndGrowth #ausvotes #Trickledown #Dud pic.twitter.com/hwcYCwQSrP

— Seano (@SeanBradbery) June 6, 2016

And some of them went a bit too far.

.#MalcolmWasSoPoor Even his Prime Ministership is 2nd hand #ausvotes

— Seano (@SeanBradbery) June 6, 2016

#MalcolmWasSoPoor he longed for a tent on Nauru to call home

— Sophie Kennedy (@ssk2000) June 6, 2016

#MalcolmWasSoPoor his father sent his mother offshore & claimed her as a deduction.

— David Stone (@ProfDStone) June 6, 2016

Maybe the only way out now is for Malcolm to embrace his pompous image. Own it. Maybe buy himself a crown.

It can't possibly be worse than this.

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