Madeleine Heffernan

Madeleine Heffernan covers the retail and consumer goods sectors.

As Aldi expands in Australia, it is increasing its range of branded products.

Aldi like that? Discounter cheaper for brands

There are dozens of identical branded products sold at Aldi, Woolworths and Coles. Fairfax Media finds out which supermarket is cheaper for people who don't want home brand.

Coca-Cola Amatil sells soft drinks Coke, Lift and Fanta, as well as water, iced tea, juice, energy drinks and sports ...

Coca-Cola Amatil's plan lacks fizz

Coca-Cola Amatil's plans to launch a ginger-flavoured Coke, to cut at least another $100 million in costs and to review its investment in fruit and vegetable processor SPC Ardmona have failed to convince some analysts the soft drink giant has the right formula.