Macquarie Radio Network - Market Research

In mid-2013 Macquarie Radio Network, operators of Sydney Radio Stations 2GB, 2CH and Regional Stations, commissioned Woolcott Research to undertake a major study into the lifestyles of older australians and in particular the 45-69 year age groups.

It was expected that the findings would:

• Challenge existing perceptions amongst marketers that older Australians represented a relatively less important target market.

• Encourage marketers and media buyers to re-think their target market mix and priorities.

• Help position Macquarie Radio Network’s audience as a vitally important part of that mix.

To read the full report download it here