Super Food Ideas
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News Life Media
NewsLifeMedia
Super Food Ideas
Super Food Ideas is Australia’s top-selling food magazine. It is about providing the hundreds of thousands of Australians that have to put dinner on the table every night, with fast, simple and delicious recipes that use ingredients that can be found in the supermarket. It is about new ideas, but not outlandish ones that are intimidating. It delivers recipes that are achievable, affordable and approachable for a budget-conscious consumer.
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Super Food Ideas
Providing handy shopping lists, simple step-by-step instructions and easy-to-follow tips and tricks from the professionals, it makes every recipe in Super Food Ideas an achievable mid-week reality for even the busiest of home cooks.
With an award-winning digital magazine and a great deal of content on taste.com.au and bestrecipes.com.au, this multiplatform brand consistently delivers simple, family-friendly recipes.
Super Food Ideas maintains its leading position in the marketplace through constant innovation. It’s a true multiplatform brand that delivers effective integrated opportunities for clients wishing to reach mass grocery buyers. Super Food Ideas has an unbeatable integrated offering of branded content, integration, reach and engagement.
Key Facts
680,000
Readership
108,446
Circulation
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending July 2015. ABC, June 2015.
Case studies
Racing Victoria - Spring Racing Jockey Premiership
Racing Victoria partnered with the Herald Sun to increase consumer engagement with the 2014 Spring Racing Carnival and develop leads for re-marketing opportunities.
A cross-platform partnership was developed to meet Racing Victoria’s key objectives to:
- drive engagement with the Spring Racing Carnival, targeting one time punters, sports lovers and racing enthusiasts
- increase consumers’ understanding of the individual jockeys racing in the Carnival
- influence readers to have a ‘punt’ during the Carnival
As pt of a multi-faceted partnership, we activated a consumer promotion that required readers to learn more about the jockeys competing in the Carnival. The competition allowed our audience to demonstrate their knowledge of the jockeys, having gained a deeper understanding through the Herald Sun Racing sub-section and Racing Victoria’s website, Racing.com.
Frangelico
Frangelico partered with News Corp Australia with the aim to sway consumer behavior and increase brand awareness. To achieve this News Corp Australia created an 'After 5 Guide' that created excitement and loyalty amongst the female target market.