Marketing
Agencies told to clean house
Advertisers and agencies have been told to follow much stricter rules when entering into contracts.
Lesson in Musk’s marketing
Australian marketers could learn a trick or two from Canadian-American tech billionaire Elon Musk.
Talking talk on gender inequity
Michele O’Neill is sick and tired of discussing the advertising industry’s enduring struggle with diversity.
Chase the dragon
Huge export opportunities exist in China for those who know the channels.
Buchanan takes the helm at OMD
Aimee Buchanan will take the helm at the nation’s No 2 agency in terms of billings.
ACCC seeks feedback on ARM
The ACCC is calling for feedback on APN News & Media’s sale of its ARM newspaper business.
Camel milk claim smells of bull
Exploding phone batteries, “medicinal” camel milk and $20 cans of air have topped the annual “Shonky” ad awards | GALLERY
News Corp buys racing publisher
As the spring racing season gathers momentum, News Corp Australia is placing a bet on a digital media focused racing publisher.
Institute offers back-to-basics
The traditional consumer marketing model is under enormous strain, says News Corp executive Damian Eales.
Footy fever to cost advertisers
The Seven and Nine networks will hit media buyers with price hikes in live sport to recover the costs of TV rights.
News Corp invests in AppNexus
News Corp has agreed to acquire a stake in ad technology firm AppNexus.
Brissenden joins Four Corners
ABC current affairs program Four Corners has appointed AM presenter Michael Brissenden to a reporting position.
Daily Mail owner steps up cuts
The owner of Daily Mail Australia is preparing to cut jobs as it experiences difficulty in making money from free online content.
Nine chief in U-turn on reform
Nine Network chief Hugh Marks has reversed his company’s position on media law reform.
SmoothFM delivers record listeners
Easy listening radio station SmoothFM has claimed its third consecutive survey win, cementing its status as the nation’s fastest-growing radio brand.
Overcharging claims hit Dentsu
The ad giant has admitted it overcharged at least 111 companies for online ads after Toyota filed a complaint.
Carat names Brooks as CEO
The move at the Dentsu Aegis-owned agency ends an eight-month global search for a replacement for Simon Ryan.
GroupM names Clark global CEO
Kelly Clark will be GroupM’s global CEO, less than a year after stepping down from a leadership role at the network.
Hulu hunts for TV ad dollars
Hulu is effectively competing with the media companies that own the US streaming service.
Digital seduction is propaganda
Short-termism steers a disproportionate share of marketing budgets to Google and Facebook.
MORE STORIES
Fairfax CEO seeks media reform
Jake MitchellThe Government’s reform bill would help other media companies compete against News Corp, Greg Hywood told a Senate Committee.
Legdin to run Bauer titles
Jake MitchellNew Bauer boss Nick Chan has hired former Pacific Magazines executive Fiona Legdin to run a new division.
Leak probe ‘biggest threat’
DARREN DAVIDSONMedia proprietor Kerry Stokes has attacked an AHRC investigation into a cartoon by Bill Leak.
Tweet master dies in hit-and-run
Paige TaylorThe technology whiz who brought tweets to the ABC’s Q&A has been killed in Idaho by an alleged drunk driver.
Twigging to questionable HRC
Chris MitchellDoes Gillian Triggs’s Human Rights Commission have a problem with speaking the truth?
Singo, Jones no licence to whinge
Mark DayThe long-running saga surrounding the sale of radio station 2CH has moved into uncharted waters.
Agencies told to clean house
Darren DavidsonAdvertisers and agencies have been told to follow much stricter rules when entering into contracts.
Stokes joins calls for 18C review
Darren DavidsonKerry Stokes has warned the threat posed by section 18C of the Racial Discrimination Act is more serious than realised.
Boland back in job-share deal
Darren Davidson, Jake MitchellAdam Boland is set to head up online video at News Corp Australia as part of a 50/50 job share agreement with Sky News.
About Media
Our Team
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Darren Davidson
Media Editor
Sydney Bureau, Australia
Darren Davidson is The Australian's media editor. He has worked for several British newspapers and magazines. He began working part-time on a local London newspaper aged 14, and holds a BA [Hons] in History.davidsond@theaustralian.com.au
Twitter: @darrendavidson
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Chris Mitchell
Journalist
Sydney Bureau, Australia
Chris Mitchell began his career in 1973 in Brisbane, and joined The Australian in 1984. He was appointed editor of The Australian in 1992 and editor in chief of Queensland Newspapers in 1995. He returned to Sydney as editor in chief of The Australian in 2002 and held that position until his retirement in December 2015.mitchellc@theaustralian.com.au
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Jake Mitchell
Media Reporter
Sydney Bureau, Australia
Jake has been a journalist since 2012 when he started at The Australian Financial Review. He covered media and marketing, and was most recently joint Street Talk editor at the paper. Jake joined The Australian in 2015 to cover the media and marketing round.jake.mitchell@theaustralian.com.au
Twitter: @JakeMitchellOz
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Mark Day
Journalist
Sydney Bureau, Australia
Mark has been a journalist for 51 years, as a reporter, editor and columnist. He has been a newspapers, magazines and radio station proprietor, radio and TV host, author and blogger. He was a founding columnist for Media in 1999.mday@ozemail.com.au
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Michael Bodey
Journalist
Sydney Bureau, Australia
Michael is a media writer for The Australian and was previously arts editor, showbiz editor and media editor at The Daily Telegraph and film critic for The Age. John Laws describes him as "a very average journalist."bodeym@theaustralian.com.au
Twitter: @michaelbodey
Our Objective
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The Media and Marketing section is published each Monday in The Australian newspaper. Throughout the week, the Media website provides breaking news and views on what’s happening in broadcast, print, marketing and digital, from our team of talented reporters and columnists.
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