The Mobile Knockout ad is our highest impact ad unit across our masthead m-sites. It is an auto-initiated rich media ad type executed in a HTML5 environment.
This is a Digital Innovation execution.
Demo
Click here to view the Knockout on the SMH Mobile Homepage or scan the below QR code to view directly on your mobile phone.
Overview
Upon completion of the page-load, a full page OTP displays (with a “Skip to Site” button underneath), covering the site content for 5 seconds before fading out into the standard homepage and accompanying standard Mobile Banner. The OTP creative can be animated however no interactions are allowed. Mobile OTPs are frequency capped at 1 ad impression / Unique Browser / day and so cannot be replayed.
Product Rules
- This is a custom Fairfax build only
- The overlay has an exposure time of 5 seconds
- Frequency capped at 1 per user per day
- Leave behind banner, once clicked will direct user to site & not reopen the animation
- Animated but not have any interaction components apart from the click through
- Where can this run? See the SiteMatrix
