SMARTPHONE FULL PAGE RICH MEDIA
The Fairfax Mobile Rich Media Ad Unit is a full screen ad experience with sight, sound, motion, and interaction capabilities. It is designed to responsively fit across mobile devices with consistent behaviour that keeps the viewer firmly in control.
Overview
Basic Concept
- Full page is full page. The ad format should take full advantage of the entire available screen.
- Design once, run anywhere. Screen size variations should be accommodated primarily with responsive implementation – made possible by judicious design input.
- Sight, sound, motion, plus interaction. The ad unit should allow the creative to take advantage of native device capabilities that can be exposed via html and/or javascript.
- Respect bandwidth. The ads should make the minimal demands possible on the device and data connection.
- Viewer control. The user must always be fully in control with an easy to understand and use interface from open to close.
- A mobile device is defined here as a smartphone (although the same concept will apply to tablet devices in the future). The ad unit will be contained in a web browser and we will predominantly be focusing on iOS and Android devices.
Components
The core components of any full page mobile rich media ad execution are:
- Entry point: standard mobile banner 300×50
- Full page Overlay
- Exit
| Component | Specification | |
|---|---|---|
| Entry Point standard mobile banner | File Type | See standard mobile banner |
| Notes | Strong call to action for expansion is advised | |
| Full Page | File Type | HTML, CSS, JS, PNG, JPG, GIF |
| File Size | Phase 1: polite download: 100KB Phase 2: subsequent user initiated additional download: 1933 KB1 |
|
| Dimensions & Orientation | Currently only supported in Portrait orientation. 320(w) X 444(h)pixels effective creative area2 100(w) X 100(h)% effective full screen overlay |
|
| Animation & Controls | Compulsory controls:standard Fairfax close button. For video content, minimum HTML5 native video controls are required (play/stop, mute, volume) as per | |
| Notes | 1combined total file size = 2.2MB = std. banner (15 KB) + polite loading (100 KB) + user initiated (1933 KB) | |
| Audio / Video | File Type | Various file formats and encodings, typically platform dependent / See video |
| File Size | user initiated, streamed or dynamic download, max: 1.2 MB | |
| Dimensions & Orientation | Must fit within effective creative area2 and may be expanded to full page, using native video player capabilities | |
| Animation & Controls | Must work harmoniously with native player implementation and satisfy expected user experience. | |
| Termination | Fairfax standard mobile close button | |
Where can this run?
View the “Fairfax Ad Product Site Matrix” to see what sites this product can run.
Lead Times
Tier 1 Custom executions, bespoke solutions and where advised: 10 days lead time or longer.
Your Fairfax Account Manager will advise you about creative lead times at the time of signing your booking.
Revision: 7.14*
Fairfax reserves the right to change the specifications without notice at any time!