THE TARDIS

Engage your customers in a compelling, sequential, narrative as they scroll through our articles

Blueprints-IconThis ad unit is a Fairfax Blueprint rich media execution.

Demo

Click here to view the Tardis on the SMH

Overview

The Tardis is an anchored Half Page (300×600) ad unit. It replaces the entire right-hand-column on article pages (only) and scrolls with the user in a fixed position aligned with the top of the user’s viewing pane. At certain points as the page scrolls, the image within the ad unit will transition (fade out/fade in) to reveal a second, third (etc.) set of creative, allowing clients to tell a sequential story as the user scrolls through an article.

Product Rules

Specifications

 DimensionsFile SizeFile TypeNotes
Static Images300 X 600 px25 KBJPG, GIF or PNGEach image will fade out and into the next one to create the transition effect

Deliverables

  • 2-6 Static Images
  • Click URL / Tracking per Image
  • Optional Impression Tracker

Reporting

  • Overall Impression Tracking
  • Click Tracking for each stage of transition

Lead Times

TIER 2: 5 business days lead time.

Please note that if creative includes non-standard aspects, it will be considered as a TIER 1 “Custom Ad” requiring 10 business days or longer lead time. Your Fairfax Account Manager will advise you about creative lead times at the time of signing your booking.

Creative specifications can change at any time – always refer to the AdCentre.

 

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