EXPANDING SUPERHERO

Demo

Click here to view the Expanding Superhero on the The SMH

The Expanded Superhero is a high-impact and high-reach, polite loading custom ad placement. The initial / animated superhero creative has the option of expanding from the height of 250 pixels to 720 pixels upon click. Both the animated 940×250 and the expanded 940×720 creative may contain auto-play video (with sound off by default), forms, games etc. Please speak to your account manager to discuss customisation options. As a premium product, this execution is packaged with the top position Medium Rectangle.

Digital Innovation Services

This is a Digital Innovation execution.

Rules

  • Superhero is present on the homepage all day
  • Frequency Capping
    • Animated version is frequency capped at 3 impressions / UB / day
    • The user is presented with the static version on the fourth and all consecutive impressions
    • Exception is if the user previously collapsed the ad, then re-expands it – this will load the animated version of the creative

Dimensions and Specifications

Component Dimensions
(W X H)		File SizeFile FormatNotes
Initial PhaseDefault state:
940(w) x 250(h) pixels 		100KBHTML5, GIF, JPG, PNG

  • 3rd party redirect tag serving animated content AND

  • static image of the first frame of the animation (delivered directly as a hard file)
  • Fairfax implemented Collapse / Remove button

  • Animation: maximum 10 seconds duration, no looping

  • optional replay button

  • Capped at 3 impressions / UB / day
User initiated superexpansion state:
940(w) x 720(h) pixels		2.2 MB
  • Standard close button required (top-right corner of the expanded panel)

  • This user initiated floating / expanded panel is positioned 25px above initial inpage unit to cover the Fairfax expand / collapse button.
Static Phase940(w) x 250(h) pixel100KBGIF, JPG, PNG

  • 3rd party redirect tag serving static content AND

  • static image of the first frame of the animation
    (delivered directly as a hard file)
No animation allowed
Retracted phase940(w) x 45(h) pixels40KB
  • 3rd party redirect tag serving predominantly static image AND / OR

  • static image

Subtle Call-To-Action animation allowed

Deliverables

  • 3x 3rd party redirect tags
  • 3x image files showing the first frame of the animations

Please note that collapse / expand functionality is handled by Fairfax’s internal framework, hence no such controls are required, nor should these be implemented on the creative.

Where can this run?

View the “Fairfax Ad Product Site Matrix” to see what sites this product can run.

Lead Times

TIER 1 Custom executions, bespoke solutions and where advised: 10 business days lead time or longer.

Your Fairfax Account Manager will advise you about creative lead times at the time of signing your booking. Creative produced by Fairfax’s creative team may incur production costs and requires approval by Digital Innovation Services (DIS) prior to an Insertion Order (IO) being signed. DIS will advise of production costs, asset delivery lead times on a case by case basis.

Revision: 7.13

Fairfax reserves the right to change the specifications without notice at any time!

 

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