BRAND OVERVIEW

WAtoday combines the relevance of local news with the national strength of the Fairfax Media network. WAtoday provides Western Australian’s everything they need in news, politics, sport and important events.

Multimedia, video and audio complement breaking news, analysis, entertainment and opinion provided by some of the State’s most influential commentators, making WAtoday your complete destination for local, national and world news.

Download the WAtoday Media Kit

Contact

Liz Molyneux
National Sales Western Australia
+61 (08) 9220 1575 Email Liz Molyneux

Demographics

Gender
54% Male
46% Female
Age
  • 10% 14 to 29
  • 16% 30 to 44
  • 48% 45 to 64
  • 26% 65 Plus
Social Grade
  • 28% Social Grade A
  • 22% Social Grade B
  • 20% Social Grade C1
  • 18% Social Grade C2
  • 12% Social Grade DE
Income
  • 15% Less than $40,000 per year
  • 20% $40,000-$79,999 per year
  • 17% $80,000-$119,999 per year
  • 24% $120,000 or more per year
Lifestage
11% S.I.N.K.S
14% D.I.N.K.S
24% Families
36% Empty nesters
Occupation
  • 26% Managers
  • 5% C-Suites
  • 18% Business Decision Makers
  • 7% Technical Trades
  • 4% Community & Personal Services
  • 7% Clerical & Administrative
  • 4% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Aug 2016 | Nielsen Online Ratings Aug 2016.

Total digital readership

  • Unique Audience
    661,000
  • Page Views
    13,621,000
  • Time Per Person (hh:mm:ss)
    0:24:45
Source: Nielsen Digital Ratings Monthly | Aug 2016.

Desktop readership

  • Unique Audience
    432,000
  • Page Views
    9,097,000
  • Time Per Person (hh:mm:ss)
    0:33:44
Source: Nielsen Digital Ratings Monthly | Aug 2016.

Smartphone readership

  • Unique Audience
    124,000
Source: Nielsen Digital Ratings Monthly | Aug 2016.