![They look like Weet-Bix, they taste like Weet-Bix, but from now on they will be sold in China under the name Nutri-Brex.](/web/20161031034706im_/http://www.theage.com.au/content/dam/images/g/s/5/f/x/p/image.related.landscape.460x307.gs5dy5.png/1476847448340.jpg)
Soap opera Ode to Joy propels Weet-Bix push into China
Generations of Australians have grown up on Weet-Bix. Now those in China may do so, too, when they are introduced to Nutri-Brex.
Julie Power is a reporter for Fairfax Media
Generations of Australians have grown up on Weet-Bix. Now those in China may do so, too, when they are introduced to Nutri-Brex.
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