Hook (disambiguation)

A hook is a tool with a curved end.

Hook may also refer to:

Places

United Kingdom

Other

Language

Arts and entertainment

Web search engine

A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a mix of web pages, images, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler.

History

Internet search engines themselves predate the debut of the Web in December 1990. The Whois user search dates back to 1982 and the Knowbot Information Service multi-network user search was first implemented in 1989. The first well documented search engine that searched content files, namely FTP files was Archie, which debuted on 10 September 1990.

Prior to September 1993 the World Wide Web was entirely indexed by hand. There was a list of webservers edited by Tim Berners-Lee and hosted on the CERN webserver. One historical snapshot of the list in 1992 remains, but as more and more web servers went online the central list could no longer keep up. On the NCSA site, new servers were announced under the title "What's New!"

Hook

A hook is a tool consisting of a length of material that contains a portion that is curved or indented, so that this portion can be used to hold another object. In a number of uses, one end of the hook is pointed, so that this end can pierce another material, which is then held by the curved or indented portion.

Variations

Word-sense disambiguation

In computational linguistics, word-sense disambiguation (WSD) is an open problem of natural language processing and ontology. WSD is identifying which sense of a word (i.e. meaning) is used in a sentence, when the word has multiple meanings. The solution to this problem impacts other computer-related writing, such as discourse, improving relevance of search engines, anaphora resolution, coherence, inference et cetera.

The human brain is quite proficient at word-sense disambiguation. The fact that natural language is formed in a way that requires so much of it is a reflection of that neurologic reality. In other words, human language developed in a way that reflects (and also has helped to shape) the innate ability provided by the brain's neural networks. In computer science and the information technology that it enables, it has been a long-term challenge to develop the ability in computers to do natural language processing and machine learning.

To date, a rich variety of techniques have been researched, from dictionary-based methods that use the knowledge encoded in lexical resources, to supervised machine learning methods in which a classifier is trained for each distinct word on a corpus of manually sense-annotated examples, to completely unsupervised methods that cluster occurrences of words, thereby inducing word senses. Among these, supervised learning approaches have been the most successful algorithms to date.

Search engine optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search,Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies