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Organizations
For nearly two decades, the Yes Men have collaborated with NGOs to launch actions that result in enormous media leverage for social and environmental justice campaigns. The Yes Lab was founded in 2010 to train activist groups to carry out actions like the rebranding an oil company’s ad campaign, embarrassing Canada, or helping a coal company’s impact on public health. Trainings can take the form of a brief, funny, and inspirational presentation to a day-long brainstorming session to a multi-week creation process that results in a highly coordinated media action.