- published: 17 Jun 2009
- views: 58570944
Ruff Ryders Entertainment was a record label founded by Joaquin "Waah" Dean and Darin "Dee" Dean and Chivon Dean, uncles and aunt of producer Swizz Beatz. It operated as a subsidiary of Universal Music Group, and was distributed by Fontana Distribution. The label was disbanded in 2010.
Ruff Ryders' founders were initially famous for managing rappers DMX and The Lox who became multi-platinum stars for Def Jam Recordings and Bad Boy Records in the late-1990s. After DMX's success, the management company started its own label imprint through Interscope Records, and had success with releases from female rapper Eve, former Bad Boy Records group The L.O.X. and its main rapper Jadakiss, Drag-On, and newcomer Jin, winner of BET's 106 & Park freestyle MC battle competition. The Deans' nephew Swizz Beatz is the main producer for most of the acts on the roster. In 2000, when DMX accepted an award for the best Rap album at the Billboard Music Awards, the rapper was joined on the stage by his fellow Ruff Ryders' artists. In 2001, Cassidy was signed to the label through Swizz Beatz along with Full Surface labelmate Yung Wun.
Interscope Records is an American record label. It is a division of Interscope Geffen A&M Records, whose parent company is the Universal Music Group, a subsidiary of Vivendi S.A.
Interscope was founded in 1989 by Jimmy Iovine and Ted Field as a $20 million joint venture with Time Warner's Atlantic Records. At the time, it differed from most record companies by giving decision-making authority to its A&R staff, and allowing artists and producers complete creative control. It had its first hit records less than a year after it was founded and achieved profitability in 1993.
In 1992, Interscope acquired the exclusive rights to market and distribute the hardcore rap label Death Row. Albums by Death Row artists including 2Pac, Dr. Dre, and Snoop Doggy Dogg were at the center of the mid-'90s gangsta rap controversy, and as a result, Time Warner severed ties with Interscope by selling its 50 percent stake back to Field and Iovine for $115 million in 1995. In 1996, 50% of the label was acquired by the MCA Music Entertainment Group for a reported $200 million.
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.
Music video by DMX performing Ruff Ryders' Anthem. (C) 2001 The Island Def Jam Music Group
Music video by Ruff Ryders performing What Ya Want. (C) 1999 Ruff Ryders/Interscope Records
Music video by Ruff Ryders performing Down Bottom. (C) 1999 Interscope Records
Copyright © 1999 Ruff Ryders/Interscope Records Ruff Ryders featuring The Lox (Jadakiss, Styles P, Sheek), Eve, Drag-on and DMX "Ryde or Die" Ryde or Die, Vol. 1 - 1999
Music video by Ruff Ryders performing Got It All. (C) 2000 Ruff Ryders/Interscope Records
Messenge !
a song from ruff ryders
[Verse 1]
Yo, yo, I know niggas wit honor and will
That'll still crush the blow up and then pass they mama the bill
So I'ma always be able to burn my strip
Cuz my bags be stuffed and I burn my tips
And it aint no tellin what the snub'll do
So when y'all go and cop S's cop one for your mother too
And I'm way better than them other dudes
But I'm stuck wit, what I'm stuck wit
Cuz I don't suck dick
Sat with the plays and I stood with the cultures
And I'ma always be in the hood like roaches
Flow is ferocious, dough is ferocious
Two guns by each lung with no holsters
And I control all the fishscale in the city
And still make your first week sales look pretty
I come through, all you hear is chip in the muffler
And you could ask anybody if the Kiss is a hustler
CHORUS:
Styles: He's a hustler
Jadakiss: I hustle anywhere, any town, any borough, any strip, uh
S: He's a gambler
J: I always hold it down, gettin bankroll in 4, 5, 6 in trips
S: He's a gangster
J: I always make the paper and the FBI got me on they list, that's why
S: He's a Ruff Ryder nigga, Ryde or Die nigga
J: By the way, did I tell you that my name is Kiss?
[Verse 2]
And I don't understand how a broke nigga could chill
When a two liter'll dust you so get you a mil
Yes I got loose ends, poppin out the sunroof of the blue M
I'm like Lou Sims
And I'ma make sure they hit you wit both shotties
I think this summer's gon be the most bodies
You never ask a nigga in jail if he chillin
Just make sure you make all the sales in the building
Cuz now niggas think it's all right to tell
And you could put out some garbage and it might could sell
Alotta niggas be petty and sheist
But that's only til you treat 'em like a video and edit they life
This is a threat, when I talk you listen to death
And if I run out of money then my wrist is a bet
And the streets said they wanted more Kiss
Up north niggas pop me in, and do a hundred more dips
CHORUS
[Verse 3]
Yo, whether it's dope money or rap money, gamble the shit
Trey pounds of Mauseburgs, handle the shit
Got too big for the city, cops brought in the feds
So we moved across the map and brought in the bread
Niggas chill for a month and a half, no ruckus
Got the pictures of baggers and all of the gun busters
And you know how it go, cuz it rarely'll change
Everybody got a license and a alias name
We don't smoke when we hustle and none of us talk
Back to back til we home, we can front in New York
Cuz some of us is runnin from court
Smokin weed, mumblin thoughts
Tryin to stay humble for shorts
We could do this the mob way and kiss you on both cheeks
Or do it the hard way and shoot through your gold teeth
Stand on any block, play cee-lo and craps
And break niggas for they pack money, then give it back, uh
CHORUS 2X