Did anyone notice Vodafone's latest plan to launch fixed-line services using NBN Co's fast-growing network? If you did, you'd have been forgiven for paying little attention to such sweet nothings from the local JV of the European telecommunications giant.
After all, Vodafone promised the very same thing a week before Christmas in 2011. The only copper under anyone's tree that December was in Nintendo's new 3DS.
And we didn't need to ask then communications minister Stephen Conroy twice to bask in supposed exoneration. "It is terrific to see that a global giant like Vodafone considers the conditions are now right for it to enter the fixed-line market in Australia for the first time by connecting customers to the NBN."
Except Bill Morrow replaced Nigel Dews three months later and came to the almost immediate conclusion that they weren't; so he didn't. Thus Vodafone's interest in such a move lasted as long as Comrade Conroy's version of the NBN.
It's rather delicious that Morrow didn't see great value in the (inherited) plan to put Voda's customers on the white elephant Kevin Rudd dreamt up on a napkin.
We wonder what Bill's doing now? Oh…