BRAND OVERVIEW
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Available every Monday with The Sydney Morning Herald.
In industry circles, The Guide is seen as an essential source of breaking news, criticism and opinion. The key writers, Michael Idato and Paul Kalina, have many years of experience and have cultivated devoted followings.
The Guide has a reputation for intelligent, independent television and radio criticism and its loyal following makes Monday one of The Sydney Morning Herald’s most popular weekday editions. The Guide is a trusted source of criticism and 80% of readers keep the issue for the entire week.
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Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending July 2016 | Nielsen Digital Ratings Monthly July 2016.