BRAND OVERVIEW
Entertainment is one of the most popular sections online, offering a total entertainment experience for visitors to the smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.
Visitors to the Entertainment section can watch the latest movie trailers, recap on last nights TV programming or read about the next big musical.
Through quality reviews that cover movies, television, music, arts, stage and books, Fairfax Media provides a platform for advertisers to engage with our broad Entertainment audience.
Fairfax Media’s Entertainments sites are a part of the Digital Network.
Demographics
Gender
56% Male
44% Female
Age
- 19% 14 to 29
- 27% 30 to 44
- 36% 45 to 64
- 18% 65 Plus
Social Grade
- 32% Social Grade A
- 22% Social Grade B
- 18% Social Grade C1
- 16% Social Grade C2
- 12% Social Grade DE
Income
- 14% Less than $40,000 per year
- 18% $40,000-$79,999 per year
- 17% $80,000-$119,999 per year
- 26% $120,000 or more per year
Lifestage
15%
S.I.N.K.S
15%
D.I.N.K.S
31%
Families
24%
Empty nesters
Occupation
- 31% Managers
- 4% C-Suites
- 20% Business Decision Makers
- 7% Technical Trades
- 4% Community & Personal Services
- 8% Clerical & Administrative
- 5% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jul 2016 | Nielsen Online Ratings Jul 2016.