Coco Rocha (born Mikhaila Rocha on September 10, 1988) is a Canadian fashion model.

Rocha was born in Toronto, Ontario, and grew up in Richmond, British Columbia where she attended McRoberts Secondary School. Her family is in the airline industry. Her mother, Juanita, is a flight attendant and her father, Trevor Haines, is a ticket manager. She has one step sister named Lynsey. She is of Irish, Russian, and Welsh descent.

Rocha is one of the few models who has spoken out against the prevalence of eating disorders in the modelling industry. In an open letter to the New York Times, Coco spoke out on her blog about the pressure the fashion industry puts on young models "How can any person justify an aesthetic that reduces a woman or child to an emaciated skeleton? Is it art? Surely fashion’s aesthetic should enhance and beautify the human form, not destroy it." [1] In an email to the Associated Press, she gives an insight into the fashion world, saying: "I'll never forget the piece of advice I got from people in the industry when they saw my new body ... They said, 'You need to lose more weight. The look this year is anorexia. We don't want you to be anorexic but that's what we want you to look like.