Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Kanye West

Kanye Omari West (/ˈkɑːnjeɪ/; born June 8, 1977) is an American recording artist, record producer, fashion designer and entrepreneur. He is the founder of the record label GOOD Music and creative content company DONDA. West is one of the most acclaimed musicians of the 21st century. He has attracted both praise and criticism for his work and his controversial, outspoken public persona.

Raised in Chicago, West first became known as a producer for Roc-A-Fella Records in the early 2000s, producing hit singles for musical artists such as Jay-Z and Alicia Keys, before pursing a solo career as a rapper. In 2004, he released his debut album The College Dropout, to widespread commercial and critical success, and founded record label and management company GOOD Music. He went on to explore a variety of different musical styles on subsequent albums that included the baroque-inspired Late Registration (2005), the electronic-tinged Graduation (2007), and the starkly polarizing 808s & Heartbreak (2008). In 2010, he released his critically acclaimed fifth album My Beautiful Dark Twisted Fantasy. He collaborated with Jay-Z on Watch the Throne (2011), and released his sixth album, Yeezus, to further critical praise in 2013. Following a series of recording delays and work on non-musical projects, West's seventh album, The Life of Pablo, was released in 2016.

Nicki Minaj

Onika Tanya Maraj (born December 8, 1982), professionally known by her stage name Nicki Minaj, is a Trinidadian-born American rapper, singer and songwriter. Born in Saint James, Trinidad and Tobago and raised in South Jamaica, Queens, New York, Minaj earned public attention after releasing three mixtapes between 2007–09. She signed a recording contract with Young Money Entertainment in 2009.

Minaj's debut studio album, Pink Friday (2010), peaked at number one on the U.S. Billboard 200 and spawned the top-five single "Super Bass". During that time, Minaj became the first female solo artist to have seven singles simultaneously charting on the U.S. Billboard Hot 100. Her second studio album, Pink Friday: Roman Reloaded (2012), also topped the chart and its lead single, the pop crossover "Starships", peaked at number five on the Billboard Hot 100. Minaj's third studio album, The Pinkprint (2014), was preceded by its second single, "Anaconda", which peaked at number two on the Hot 100 and is her highest-charting single in the United States to date. Minaj made her film debut in the 2012 animated film Ice Age: Continental Drift, and also had a supporting role in the 2014 film The Other Woman. In 2013, she was a judge on the twelfth season of American Idol.

Shia LaBeouf

Shia Saide LaBeouf (ⁱ/ˈʃaɪ.ə ləˈbʌf/; born June 11, 1986) is an American actor, performance artist, and director who became known among younger audiences as Louis Stevens in the Disney Channel series Even Stevens. LaBeouf received a Young Artist Award nomination in 2001 and won a Daytime Emmy Award in 2003 for his role. He made his film debut in Holes (2003), based on the novel of the same name by Louis Sachar. In 2004, he made his directorial debut with the short film Let's Love Hate and later directed a short film titled Maniac (2011), starring American rappers Cage and Kid Cudi.

In 2007, LaBeouf starred in the commercially successful films Disturbia and Surf's Up. The same year he was cast in Michael Bay's science fiction film Transformers as Sam Witwicky, the main protagonist of the series. Despite mixed reviews, Transformers was a box office success and one of the highest grossing films of 2007. LaBeouf later appeared in its sequels Transformers: Revenge of the Fallen (2009) and Transformers: Dark of the Moon (2011), both also box office successes. In 2008, he played Henry "Mutt Williams" Jones III in Indiana Jones and the Kingdom of the Crystal Skull, the fourth film in the Indiana Jones franchise. His other films include Wall Street: Money Never Sleeps (2010), Lawless (2012), The Company You Keep (2012), Nymphomaniac (2013) and Fury (2014).

Lady Gaga

Stefani Joanne Angelina Germanotta (/ˈstɛfəniː dʒɜːrməˈnɒtə/ STEF-ə-nee jur-mə-NOT-ə; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her self-empowering messages, fashion, and live performances. Gaga initially performed in theater, appearing in high school plays, and studied at CAP21 through New York University's Tisch School of the Arts before dropping out to pursue a musical career. After leaving a rock band, participating in the Lower East Side's avant garde performance art circuit, and being dropped from a contract with Def Jam Recordings, Gaga worked as a songwriter for Sony/ATV Music Publishing. There, recording artist Akon noticed her vocal abilities and helped her to sign a joint deal with Interscope Records and his own KonLive Distribution.

Her debut album The Fame (2008) was a critical and commercial success that produced global chart-topping singles such as "Just Dance" and "Poker Face". A follow-up EP, The Fame Monster (2009), was met with a similar reception and released the successful singles "Bad Romance", "Telephone", and "Alejandro". Her second full-length album Born This Way was released in 2011, topping the charts in more than 20 countries, including the United States, where it sold over one million copies in its first week. The album produced the number-one single "Born This Way". Her third album Artpop, released in 2013, topped the US charts and included the successful single "Applause". In 2014, Gaga released a collaborative jazz album with Tony Bennett titled Cheek to Cheek, which became her third consecutive number one in the United States. For her work in the television series American Horror Story: Hotel, Gaga won a Golden Globe Award in 2016.