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Marketing intelligence is the integration of marketing research, strategy, analytics, data management and interactive marketing. Towson University's master's degree program in marketing intelligence with an embedded Post-Baccalaureate Certificate in Interactive Marketing is designed with an applied, experiential learning focus based on industry needs. Through rigorous coursework and hands-on research, you will learn how to acquire, analyze and utilize marketing data and gain the experience necessary to enter high-level positions responsible for strategic decisions.
With digital marketing options evolving rapidly, companies need individuals who can create, implement and evaluate data-driven marketing strategies. In fact, the U.S. Bureau of Labor Statistics projects employment of market research analysts to grow 32 percent from 2012 to 2022.
As a graduate of Towson’s marketing intelligence master’s program you will be qualified for jobs such as:
Amos has extensive experience in sports management and marketing. With a bachelor's degree in sports management/business marketing and a master's degree in sports management, Amos has worked for global sports apparel brands Converse, Nike and Reebok as well as professional sports teams the Philadelphia 76ers and Philadelphia Flyers. While pursuing his degree in marketing intelligence, he is working as the field agent/retail marketing rep for the Baltimore region for adidas corporation.
Admission to the master’s degree program in marketing intelligence is competitive. The degree requirements include 30 units that may be completed in a two-year suggested course sequence.
Estimated Tuition and Fees for 30 credits (based on tuition and fees for fall 2016)
The tuition rate is dependent on your residency status in the state of Maryland. The estimated tuition amounts listed above do not include books or additional course materials that are required to attend class. These tuition figures are estimated for the fall 2015 and are subject to change by the University System of Maryland Board of Regents at any time.
For more information on tuition and fees, visit the Bursar's Office.