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Blog

11.13.15

The Power of Creativity and Mobile Video

A summary of the main highlights from a recent IAB Digital Upfronts event.

Blog

10.22.15

The Future of Mobile: Millennial Media Joins AOL

Today Millennial Media takes a big step by joining AOL.

Blog

10.21.15

High-Viewability Packages

We have two new open packages — High-Viewability Banners and High-Viewability Interstitials — that contain inventory with high viewability scores available to exchange buyers.

Blog

10.19.15

No Debate over Data

Here are four tips for Politics & Advocacy advertisers who want to use data to enhance a mobile campaign.

Blog

10.12.15

Dancing from Mass Media to Mobile

The Ellen DeGeneres Show is a broadcast television show with a great feel for digital and mobile.

Blog

10.7.15

Navigating the Path to a Successful Native Strategy

At the Millennial Media Partner Summit, we discussed native ads.

Blog

10.2.15

The Cord Nevers

Jason Kelly reflects on Advertising Week 2015.

Blog

9.30.15

Programmatic 3.0: The Data Awakens

Programmatic 3.0 is not about delivery. It’s about the use of data to inform buying decisions and measurement.

Blog

9.29.15

What We Do vs. What We Say

Mobile can measure what people actually do, and ignore what they say they do.

Blog

9.28.15

Cross-Screen Measurement: Three Arguments for Action over Precision

With cross-screen measurement, trying to be too precise carries significant risks.

Blog

9.25.15

Premium Publisher and Hot Apps Inventory Packages

Two new programmatic packages make their debut.

Blog

9.24.15

Where to Find Millennial Media at Ad Week 2015

Here’s where you can find us, on stage and in person.
client story

Adidas “Light You Up” Mobile Campaign is a Runaway Success

Adidas

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Mobile Ad Formats, Location Targeting, USA, CPG, Advertiser
client story

The North Face Explores New Channels with 1st Ever Mobile Campaign

The North Face

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Mobile Ad Formats, EMEA, Advertiser, Retail

ANA + Millennial Media


The State of Viewability

Check out the featured article in the September 2015 issue of ANA Magazine, where AOL's Alia Lamborghini charts where the viewability standard sits today and where the industry goes from here.

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