Mobile Ad Insights
All Things Mobile
Blog
11.13.15
The Power of Creativity and Mobile Video
A summary of the main highlights from a recent IAB Digital Upfronts event.
Blog
10.22.15
The Future of Mobile: Millennial Media Joins AOL
Today Millennial Media takes a big step by joining AOL.
Blog
10.21.15
High-Viewability Packages
We have two new open packages — High-Viewability Banners and High-Viewability Interstitials — that contain inventory with high viewability scores available to exchange buyers.
Blog
10.19.15
No Debate over Data
Here are four tips for Politics & Advocacy advertisers who want to use data to enhance a mobile campaign.
Blog
10.12.15
Dancing from Mass Media to Mobile
The Ellen DeGeneres Show is a broadcast television show with a great feel for digital and mobile.
Blog
10.7.15
Navigating the Path to a Successful Native Strategy
At the Millennial Media Partner Summit, we discussed native ads.
Blog
9.30.15
Programmatic 3.0: The Data Awakens
Programmatic 3.0 is not about delivery. It’s about the use of data to inform buying decisions and measurement.
Blog
9.29.15
What We Do vs. What We Say
Mobile can measure what people actually do, and ignore what they say they do.
Blog
9.28.15
Cross-Screen Measurement: Three Arguments for Action over Precision
With cross-screen measurement, trying to be too precise carries significant risks.
Blog
9.25.15
Premium Publisher and Hot Apps Inventory Packages
Two new programmatic packages make their debut.
client story
Adidas “Light You Up” Mobile Campaign is a Runaway Success
Adidas
Learn MoreMobile Ad Formats, Location Targeting, USA, CPG, Advertiser
client story
The North Face Explores New Channels with 1st Ever Mobile Campaign
The North Face
Learn MoreMobile Ad Formats, EMEA, Advertiser, Retail