Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Red Hot Chili Peppers

Red Hot Chili Peppers, also sometimes shortened to "The Chili Peppers" or abbreviated as "RHCP", are an American rock band formed in Los Angeles in 1983. The group's musical style primarily consists of rock with an emphasis on funk, as well as elements from other genres such as punk rock and psychedelic rock. When played live, their music incorporates elements of jam band due to the improvised nature of much of their performances. Currently, the band consists of founding members Anthony Kiedis (vocals), Flea (bass), longtime drummer Chad Smith; and guitarist Josh Klinghoffer, who joined in late-2009, replacing John Frusciante. Red Hot Chili Peppers have won seven Grammy Awards and have become one of the best-selling bands of all time, selling over 80 million records worldwide. In 2012, they were inducted into the Rock and Roll Hall of Fame.

The Red Hot Chili Peppers (album)

The Red Hot Chili Peppers is the debut studio album by American rock band Red Hot Chili Peppers, released on August 10, 1984 on EMI Records. The album was produced by Gang of Four guitarist Andy Gill, and is the only album to feature Jack Sherman on guitar who was fired by the band at the end of the tour in support of the album and replaced by founding member, Hillel Slovak.

Critical and commercial response

The Red Hot Chili Peppers was released with the band disappointed in the production. It failed to chart on the Billboard 200, reaching #201 (meaning it "bubbled under" the main album chart for 8 weeks in the autumn of 1984). The album received college airplay and MTV rotation, and built the band's fan base. The reviews that were published of the album were mixed, with the first issue of Spin magazine giving, according to Anthony Kiedis in his autobiography Scar Tissue, a positive review.Stephen Thomas Erlewine of Allmusic gave the album a negative review, and stated that "their first effort didn't quite gel into a cohesive album," giving the album only 2½ stars out of 5. As of 2007, it had sold about 300,000 copies worldwide. Kiedis and Flea have mentioned over the years that they prefer the demo versions of most of these songs which were recorded with the original lineup featuring Hillel Slovak and Jack Irons. However, the band acknowledged in various books that Jack Sherman's contributions to the band, particularly his knowledge of funk music and music theory, were things that helped the band's development, which they hadn't had with Hillel.