Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Katy Perry

Katheryn Elizabeth "Katy" Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and actress. After singing in church during her childhood, she pursued a career in gospel music as a teenager. Perry signed with Red Hill Records and released her debut studio album Katy Hudson in 2001, which was commercially unsuccessful. She moved to Los Angeles the following year to venture into secular music after Red Hill ceased operations. After being dropped by The Island Def Jam Music Group and Columbia Records, Perry signed a recording contract with Capitol Records in April 2007.

Perry rose to fame in 2008 with the release of the singles "I Kissed a Girl" – which sparked controversy for its homosexual themes – and "Hot n Cold" from her second album, a pop rock record titled One of the Boys. Her third album, Teenage Dream (2010), ventured into disco, and contained the U.S. Billboard Hot 100 chart-topping singles "California Gurls", "Teenage Dream", "Firework", "E.T.", and "Last Friday Night (T.G.I.F.)" as well as the number-three single "The One That Got Away". The album became the first by a female artist to produce five number-one Billboard Hot 100 songs, and the second overall after Michael Jackson's album Bad. In March 2012, she reissued the album as Teenage Dream: The Complete Confection, which produced the songs "Part of Me" and "Wide Awake".

Taylor Swift

Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Raised in Wyomissing, Pennsylvania, she moved to Nashville, Tennessee, at the age of 14 to pursue a career in country music. She signed with the independent label Big Machine Records and became the youngest songwriter ever signed by the Sony/ATV Music publishing house. The release of Swift's eponymous debut album in 2006 marked the start of her career as a country music singer. Her third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Hot Country Songs chart.

Swift's second album, Fearless, was released in 2008. Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", Fearless became the best-selling album of 2009 in the United States. The album won four Grammy Awards, making Swift the youngest ever Album of the Year winner. Swift's third and fourth albums, 2010's Speak Now and 2012's Red, both sold more than one million copies within the first week of their U.S release. Speak Now's "Mean" won two Grammy Awards, while Red's singles "We Are Never Ever Getting Back Together" and "I Knew You Were Trouble" were successful worldwide. Swift's fifth album, the pop-focused 1989, was released in 2014 and sold more copies in its opening week than any album in the previous 12 years, making Swift the first and only act to have three albums sell more than one million copies in the opening release week. Its singles "Shake It Off", "Blank Space", and "Bad Blood" reached number one on the Billboard Hot 100. The album would go on to win three awards at the 2016 Grammys including Album of the Year making Swift the first and thus far only female artist to receive the award twice.