What’s in a Name?

For years people have asked why we don't change our name. We've been told that if we'd only change our name, we'd get more traction, and that it's not brandable, and would never be accepted. But Sucuri has an important meaning to us.

First, “sucuri” is a Portuguese word for the anaconda found in the Brazilian Amazon. The sucuri has a reputation for being big and dangerous, dominating its habitat.

Second, it was the name given to a Brazilian tank destroyer in the 1980s, the EE-18 Sucuri tank destroyer.

How we came to be actually called Sucuri is a story within itself.

Daniel, the man that has programmed every line of code in our technology, was having an evening alone with his grandfather. Daniel shared his thoughts on what he was building and how lost he was on what to call it.

Understand Daniel's family history stems from a long line of Brazilian military men. His father is an active Four-Star General in the Brazilian Army, specializing in tank / artillery warfare. After hearing Daniel's technological dream could see no other more fitting name than Sucuri. He went on to explain the deeply rooted history of the tank destroyer and how the Brazilian Army depended on its superiority during earlier conflicts. This name is as way to pay tribute to that history and remind us of where and how this company was built.

So, one line of code at a time, Sucuri is now known globally as one of the leading website security companies in the world. We'll admit that it brings a smile to our face when the naysayers stumble over the pronunciation of the name.

Sucuri, like the Amazonian anaconda and the tank destroyer, believe in complete market dominance that can be achieved through a relentless commitment to our people, product and industry. Our ability to destroy attacks - malware and non-malware issues - is second to none. We might be smaller but those that have employed the help of Sucuri understand what the name means - Peace of mind and quality service.