Who wouldn't want to go to work in clothing as comfortable as pajamas?
Founded by Rosario Chozas and Julia Ford-Carther, the made-in-South Florida brand Bammies embodies a fashion solution for busy women.
![Rosario Chozas and Julia Ford-Carther, founders of Bammies.](/web/20161014162730im_/http://www.theage.com.au/content/dam/images/g/s/2/4/7/i/image.related.articleLeadwide.620x349.gs23w3.png/1476398942612.jpg)
After transitioning from a creative to a corporate environment, Chozas, who has a background in fashion, developed the brand concept, which allowed her to dress appropriately yet comfortably and without sacrificing style that was authentically her. "People would always say, 'Rosario you look so comfortable,' and I would say, 'These are my business jammies,'" Chozas said.
Chozas met Ford-Carther through her former work with technology conference eMerge Americas, developing its track and events for women, called WIT. Ford-Carther at the time was senior editor of Ocean Drive magazine, a Miami fashion and lifestyle publication. They hit it off instantly and decided to partner up on Bammies (business plus jammies). They incorporated Bammies in July 2015 and launched the first collection in January. Over the summer they added, after getting many requests, plus sizes.
![Bammies are business meets 'jammies'.](/web/20161014162730im_/http://www.theage.com.au/content/dam/images/g/s/2/4/0/a/image.related.articleLeadwide.620x349.gs23w3.png/1476398942612.png)
The founders say their mission behind Bammies is two-fold: to minimise morning decision fatigue for women who need to quickly and aptly dress for the various appointments they have in a day, and to help women use fashion to feel comfortable in their own skin.
The Bammies line features tank tops, dresses, blazers and pants that are woven from natural fibers and polyester blends, and all of them can be paired and accessorised with items women already have in their closets. The recently launched Bammies Collection 02 adds new fabrics and colors such as navy, burgundy and grays. Items range from $80 to $170. "It's the way you've always wanted to dress," said Ford-Carther, who has a background in media and marketing.
The founders are also working on a video series about how to style and accessorise their clothing using colour theory. The videos would also generate suggested options for a job interview, a baby shower or a wedding, for instance.
So will men get Bammies, too? "We get so many requests for that, you have no idea," Chozas said.
So, comfort-seeking men, stay tuned.
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