Ad Exchange for real time advertising

DoubleClick Ad Exchange connects ad networks, agencies and third-party demand-side platforms with a vast global inventory in real time. Find the choice, quality and scale you need to drive results.

Highlights

Cross-screen reach
Programmatic Direct capabilities
Free fraud protection
Real-time bidding integration

Reach your audiences wherever they are

Buy quality mobile web, mobile app, video and desktop inventory from hundreds of thousands of publishers around the globe. Ad Exchange helps you reach consumers across screens, on every format—and do it all at scale.

Buy what you want, the way you want

Connect with a premium publisher inventory, whatever your media buying strategy. Private exchanges or private marketplaces, programmatic direct, and open exchange transactions are all available on Ad Exchange.

Protect your clients with brand-safe media

DoubleClick Ad Exchange is one of the only exchanges to be certified by the IAB Quality Assurance Guidelines and the JICWEBS Digital Trading Standards Group. We invest heavily in fraud prevention and proactively search out spam traffic to keep quality and value high.

Features

Cross-screen reach
Cross-screen reach
Access mobile web and app inventory from the world's top publishers.Premium video inventory includes mobile, OTT, in-stream and live-streamed content.Ad Exchange query tool makes it easy to find the inventory you need across the marketplace.
Programmatic Direct capabilities
Programmatic Direct capabilities
Connect with top publishers' private marketplaces with Ad Exchange programmatic direct tools.Plan, negotiate, and book programmatic direct deals all in one place.
Free fraud protection
Free fraud protection
Automated and manual filtering prevents you from buying invalid traffic.Toolbar and injected inventory, and unverified sites are barred from our auction.Inventory quality is certified by the IAB Quality Assurance Guidelines and the UK Digital Trading Standards Group Good Practice Principles.
Real-time bidding integration
Real-time bidding integration
Our RTB protocol works with your proprietary data and technology to help you bid smarter and maximize ROI.Draw on over 40 data signals, including content category, brand safety, and Active View viewability.