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Copywriting

DMA’s copywriting courses focus on strategic messaging for a purpose. Writing copy for response is much different than writing copy for general awareness, branding or advertising. Do you want to understand how words can be creatively crafted to drive response?

Discover the power of great grammar, impeccable vocabulary and a stunning story on any channel designed to drive your readers to action. Select from these copywriting courses to use copywriting as a mighty marketing tool – and up-skill your team’s writers.

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.copywriting
Integrated Marketing 40 min.
On-Demand Course

Next Generation Omnichannel Marketing

Omnichannel marketing is often confused with multichannel marketing, but they are not the same. Omni...

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James Fink

Optikal

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Integrated Marketing 40 min.
On-Demand Course

Mapping the Customer Journey with Omnichannel Marketing

The “Mapping the Customer Journey with Omnichannel Marketing” module covers Step 2 in the compre...

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James Fink

Optikal

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Data & Marketing Analytics 2 days
In-Person Course

Measurement and Attribution

Solidify your foundational knowledge about the history of measurement and attribution and assess its...

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Joseph Panzarella

Javelin Marketing Group

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Data & Marketing Analytics 2 Days
In-Person Course

Customer Insights Phase I: Understanding the Customer & Applying Insights

Customer Insight is defined as the understanding and application of the “deep truth” about the c...

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Matt Bailey

SiteLogic

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CRM and Database Marketing 6 weeks
Live Online Course

Journey Mapping

Customer Experience Journey Mapping is a hands-on, 6-week class designed to help practitioners under...

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CRM and Database Marketing 2 Days
In-Person Course

Digital CRM: Understanding the Tools, Technology and Techniques

The process of Digital CRM encompasses building unique audience profiles by identifying and assembli...

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Kathy Linehan

Change Strategies

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Data & Marketing Analytics 8-9 hours
Certification

Marketing Analytics Certificate

There’s no doubt: data collection -- and analysis, assessment and use of that data -- is an invalu...

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Perry Drake

University of Missouri, St. Louis

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Content Marketing 8-9 hours
Certification

Content Marketing Certificate

Marketing with content is one of the fundamental challenges for marketers in the internet age. Today...

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Christine Fleming McIsaac

Smart Solutions Group, Inc.

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Direct Marketing 3 days
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be b...

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Beth Smith

Smith Browning Direct

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Direct Marketing 3 days
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be b...

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Beth Smith

Smith Browning Direct

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CRM and Database Marketing 2 Days
In-Person Course

Digital CRM II: Advanced Applications

Advanced Digital CRM techniques allow marketers to use a single view of the customer/prospect to bet...

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Kathy Linehan

Change Strategies

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Data & Marketing Analytics 2 Days
In-Person Course

Customer Insights Phase II: Leveraging Customer Insights to Create Growth

This advanced customer insights course work goes deeper into customer experience and moves from a ca...

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Matt Bailey

SiteLogic

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Digital Marketing 2 days
In-Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world ...

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Neil Feinstein

St. John’s University

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Copywriting 6 weeks
Live Online Course

Copywriting Essentials

You’ve got your creative; you’ve got great content, now it’s time to make it shine with words....

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Clare Harrison

Full Circle Consulting, Inc.

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Data & Marketing Analytics 140 min.
On-Demand Course

Data-Driven Analytics & Testing

The testing and analytics of marketing campaigns provides better understanding as to why some campai...

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Perry Drake

University of Missouri, St. Louis

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Direct Marketing 20-30 hrs
On-Demand Course

DMA Certified Marketing Professional

This milestone will help you take your career to the next level and benefit you for years to come. W...

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Digital Marketing 6 Weeks (90 min/week)
Live Online Course

Emerging Trends

Stay on top of the ever-changing marketing landscape. Know if it’s a fad or phase or if it’s the...

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Joel Weingarten

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CRM and Database Marketing 6 weeks
Live Online Course

Psychology-Based Marketing Online

To get big results in any market climate, you must understand consumer psychology and what really dr...

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Jeanette McMurtry

e4marketing Company

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CRM and Database Marketing 2 days
In-Person Course

Psychology-Based Marketing

To get big results in any market climate, you must understand consumer psychology and what really dr...

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Jeanette McMurtry

e4marketing Company

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Data & Marketing Analytics 2 days
In-Person Course

Digital CRM & Customer Insights Bootcamp

Over the course of two days, the Digital CRM & Customer Insights Bootcamp will take you through what...

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Matt Bailey

SiteLogic

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Data & Marketing Analytics 2 days
In-Person Course

Campaign Analytics and Testing

In today’s multichannel world, proper testing and assessment of content, creative, messages and ch...

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Rhonda Knehans Drake

Drake Direct

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CRM and Database Marketing 1-2 Days
In-Person Course

Comprehensive CRM and Database Marketing

As a marketer there is nothing more important than the customer and their interaction with your prod...

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Devyani Sadh

Data Square

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Data & Marketing Analytics 1 day
In-Person Course

Web Analytics and Optimization

To most of us, analytics is a black box of mystery; countless charts, graphs, lists and seemingly un...

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Matt Bailey

SiteLogic

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Integrated Marketing 90 min
Live Online Course

Integrated Marketing and Communications

The purpose of this course is to provide participants with the practical tools and skills necessary ...

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Linda J. Luca

Gabelli School of Business, Fordham University

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Mobile Marketing 90 min
On-Demand Course

Mobile Marketing

Mobile Marketing is comprised of a set of practices that enable organizations to communicate and eng...

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Jeff Hasen

Gotta Mobilize

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CRM and Database Marketing 60 min
On-Demand Course

Data Governance

Good data governance encompasses the practices of privacy, security, data provenance and data stewar...

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Peg Kuman

Relevate

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SEM & PPC 90 min
On-Demand Course

Web and Search Engine Marketing

In this jam-packed newly UPDATED online module you will learn how to navigate the Search Engine Mark...

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Matt Bailey

SiteLogic

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Data & Marketing Analytics 1 day
In-Person Course

Hands-on Predictive Analytics for Marketers

Predictive Modeling is both an art and a science that requires considerable training, investment, an...

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Devyani Sadh

Data Square

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Copywriting 90 min
On-Demand Course

Creative Copywriting

Words are critical to the success of your campaigns. Whether you’re writing an email, direct mail...

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Christine Fleming McIsaac

Smart Solutions Group, Inc.

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CRM and Database Marketing 2 days
In-Person Course

Marketing Data Governance Certification

Marketers should always follow best practices when it comes to data and information security, includ...

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Peg Kuman

Relevate

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CRM and Database Marketing 90 min
On-Demand Course

Database Marketing

The Database Marketing module will review the key strategies and principles of database marketing. A...

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Alan Weber

Data to Strategy Group

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CRM and Database Marketing 90 min
On-Demand Course

Relationship Marketing I

This tough economy has only heightened customer’s demands for relevance and value. Join industry t...

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Ernan Roman

Ernan Roman Direct Marketing

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CRM and Database Marketing 90 min
On-Demand Course

Relationship Marketing II

This tough economy has only heightened customer’s demands for relevance and value. Join industry t...

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Ernan Roman

Ernan Roman Direct Marketing

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CRM and Database Marketing 90 min
On-Demand Course

Social CRM

This module focuses on the convergence of social media and customer relationship management, as well...

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Neil Feinstein

St. John’s University

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Digital Marketing 90 min
On-Demand Course

Digital Display

This module is designed as an introduction to digital display advertising and the online advertising...

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Direct Mail 2 days
In-Person Course

Integrating Direct Mail

Is direct marketing dead or is it a stealth weapon? This two-day course in direct mail will teach yo...

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Ron Jacobs

Jacobs & Clevenger

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Direct Mail 120 min
On-Demand Course

Direct Mail Campaigns

You have so little time to get your customer's attention. This course shows you how to make your dir...

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Ron Jacobs

Jacobs & Clevenger

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Direct Marketing 90 min
On-Demand Course

Teleservices

A key element of the direct marketing mix is the one to one contact brands can have with their consu...

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Digital Marketing 90 min
On-Demand Course

Retail and E-Commerce

E-commerce has fundamentally altered the customer buying experience, so it's imperative to learn how...

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Ron Jacobs

Jacobs & Clevenger

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Content Marketing 90 min
On-Demand Course

Content Marketing

Today it is imperative that every marketer must engage customers and prospects in the right conversa...

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Christine Fleming McIsaac

Smart Solutions Group, Inc.

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Integrated Marketing 90 min
On-Demand Course

Integrated Marketing

In this module, you’ll take on the role of a Marketing Technologist in the exciting and ever-chang...

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Susan K. Jones

Susan K. Jones & Associates

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Integrated Marketing 90 min
On-Demand Course

Offers, Value Propositions and Calls-to-Action

Gain an important overview of online and offline direct marketing channels – from print to web to ...

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Ron Jacobs

Jacobs & Clevenger

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Data & Marketing Analytics 90 min
On-Demand Course

Fundamental Measurement

Discover how to understand and “do the math” or use select marketing metrics such at ROI, Lifeti...

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Chuck McLeester

Measured Marketing LLC

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Mobile Marketing 2 days
In-Person Course

Mobile Marketing Fundamentals

Consumers have become increasingly mobile centric and as a consequence, marketers need to follow sui...

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Michael Becker

mCordis

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Direct Marketing 90 min
On-Demand Course

Business-to-Business Marketing (B2B)

It's crucial to recognize the differences between business-to-business (B2B) and business-to-consume...

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Ruth Stevens

eMarketing Strategy

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CRM and Database Marketing 90 min
On-Demand Course

Advanced Database Marketing

The Advance Database Marketing course focuses on advanced database techniques and analysis including...

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Alan Weber

Data to Strategy Group

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Data & Marketing Analytics 90 min
On-Demand Course

Advanced Measurement

In this module, you’ll go deeper with direct marketing math, as well as how to apply this new know...

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Chuck McLeester

Measured Marketing LLC

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Direct Marketing 6 weeks (90 min/week)
Live Online Course

Advanced B2B Demand Generation and Lead Conversion

The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to ...

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Laurie Beasley

Beasley Direct Marketing

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