Josh Sapan, the CEO of AMC Networks, joined the WSJ Media Mix podcast to discuss how his company works to develop hits like “The Walking Dead,” whether so-called skinny bundles will upend the TV business and how the election has affected ratings this year.
Michael Phelps, the most decorated athlete in Olympic history, has signed on to star in TV commercials for chip maker Intel.
Sexy is out, inclusive is in, as retailers’ ads redefine what ‘cool’ looks like
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
The recent revelation of vulgar comments Donald Trump made about women is diminishing the value his brand brings to categories like entertainment and real estate, according to research firm Brand Keys.
Google has acquired FameBit, a startup that helps advertisers find digital influencers for potential branded content deals. The takeover by Google, which owns YouTube, is designed to bring more revenue into online video.
Vox Media is launching a travel-centric content site that is being funded by Chase Sapphire Reserve. The deal marks the latest example of a marketer tapping a digital native publisher for its content and distribution prowess.
Spy is resurfacing as a digital pop-up. The raucous humor magazine will turn its lens on Donald Trump and Hillary Clinton.
About 66.5 million people tuned in to watch Hillary Clinton and Donald Trump battle on Sunday, according to Nielsen. That figure was less than the 84 million who watched the first debate.
Magazine publisher Condé Nast has hired Jim Norton away from AOL to the new position of chief business officer and president of revenue.
The National Football League has sent a memo to team owners seeking to ease concerns about the ratings decline that has hit football this fall. 143
Once considered immune to the audience erosion plaguing the television industry, ratings for National Football League broadcasts have slipped through the first four weeks of the season. 1749
The relationship between CBS chief Leslie Moonves and Shari Redstone holds the key to whether she can pull off what would be a dramatic finale to a year of corporate drama, by reuniting the two companies her father split apart a decade ago.
Weeks after cementing a powerful role in her family’s $40 billion media empire, Shari Redstone is moving to undo the last big strategic move of her ailing father, Sumner Redstone: the divorce of Viacom and CBS.
Marketers pouring huge sums into digital advertising are wrestling with several recent events that underscore a troubling picture: some are finding they can’t be sure how well that money was spent or what they’ve received in return for it. 105
J.P. Morgan Chase is among companies scrambling to respond to a report that detailed a range of nontransparent advertising practices and conflicts of interest arising from agencies’ investments.
Viacom said interim CEO Tom Dooley will depart in November and that it is slashing its dividend in half, moves to help the media giant make a clean break with the past and get its finances in order.
Zorawar Biri Singh, the networking giant’s chief technology officer, and one of its top cloud executives, is leaving amid a broader corporate restructuring, the company said.
Re-imagining the modern stadium as a technology and business platform has significant implications for sports teams and marketers. Stadiums are more connected than ever before and so are the fans that walk through the turnstile. This hyperconnectivity is creating new ways for teams, sponsors and advertisers to engage with fans and create new revenue streams.
Telecom has become a perilous industry for carriers, characterized by market saturation, high operating costs, and dogged competition. Future success depends on telcos identifying and retaining their high-value customers by personalizing interactions and using data to drive decision-making. CMOs have the organizational influence necessary to lead this customer engagement, but they’ll need to collaborate effectively with their CIOs
Cultivating your personal digital brand is no mere act of vanity. It is more important than ever for executives to manage their online reputation. Deloitte LLP CMO Diana O’Brien shares her perspectives on the necessity to cultivate your online brand, social media as a personal brand-building tool, and what’s she learned about how to remain true to herself online.
Ad spending is up 12.3 percent over the past four years, but ad recall is down 11 percent—a troubling trend that is causing marketers to rethink their strategy and creative. To increase advertising’s effectiveness, CMOs should consider using custom ad formats, real-time content programming, and the element of surprise to help audiences recall—and embrace—the brand.
Risk traditionally hasn’t been within the purview of CMOs, but in today’s technology-driven business environment, brands are more vulnerable than ever. Working with their C-suite counterparts, CMOs can follow leading risk management practices to plan for and, ideally, avoid damaging incidents.
Data doesn’t have to be flawless to be useful; in fact, many marketers are surprised at what they can do with the less-than-ideal information they collect. The key, says James Guszcza, chief data scientist for Deloitte Consulting LLP, is recognizing that the first step isn’t buying specific technology—it’s identifying a business challenge and determining how data can help.
Please note: The Wall Street Journal News Department was not involved in the creation of the content above.
More from Deloitte