New Balance Custom US574: From the Factory to You

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• published: 13 Mar 2014
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The New Balance New York 5th Ave Store, houses the Custom US574 kiosk. This kiosk allows you to have an interactive experience to customize your US574s. The US574 is made at New Balance's Norridgewock, Maine facility. "The New Balance Custom US574 enables you to be the designer and choose from premium material and color options to personalize your own iconic New Balance 574 silhouette, a legendary shoe from the New Balance Classic collection," says Steve Gardner, Strategic Business Unit Manager for New Balance Lifestyle. "Once you design your US574, our associates in Norridgewock will use their high quality craftsmanship to produce it for you." New Balance's Norridgewock, Maine, manufacturing facility was established in 1982 and today employs more than 350 associates. New Balance is the only major shoe company that currently manufactures athletic footwear in the U.S., New Balance employs 1,300 associates across five New England. Don't live in the New York area? Don't worry, log on to http://www.newbalance.com/Custom-Shoes/custom_shoe_landing,default,pg.html and you can customize your US574s from the comfort of your own home. New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. One out of every four pairs of shoes we sell in the USA is made or assembled here. Where the domestic value is at least 70% we label our shoes "Made in the USA."