Thought Pieces
A DMP Job Description
October 17, 2016
Writing an RFP for a data management platform (DMP) is very similar to writing a job description. First you need to identify what you are looking for.
READ MOREData. It's Changing Everything.
Fuel your data strategy with Lotame's data management platform and leading data exchange.
Data should influence everything you do – from the products and content you create, to the way you shape and execute your go-to-market strategy. Lotame’s data management platform makes this vision a reality, and is used by marketers, agencies and publishers around the world to make audience data meaningful and actionable. Our global data exchange provides you with instant access to billions of global data points across screens, devices, and industries. No matter what your data challenge, Lotame has the solution you need.
REQUEST DEMODo What You do Best - Better
Marketers
Learn more about your most valuable customers and make smarter advertising decisions.
Publishers
Increase your advertising revenue and make your content too relevant to ignore.
Our Platform: Taking the BIG Out of Data.
Since 2006, Lotame has been designing technology that distills disparate data points into their purest form: nuggets of insight that can be used to underpin product, marketing and business decisions. This technology is packaged in a powerful but easy to use SaaS platform, which continually evolves to meet changing market needs.
MOREOur Approach: People-First Partnerships
The data landscape is in a constant state of flux. New devices offer rich new streams of data to leverage, and emerging technology creates exciting opportunities for data activation. Staying ahead of this evolution needs more than just technology – it requires people who are passionate about data and its potential for business transformation.
MOREOur Data Exchange: The World's Data at Your Fingertips
Lotame operates one of the world’s largest third-party data networks, which you can use to underpin your marketing and monetization strategies. We also have relationships with every major third-party data provider giving you instant access to a deep pool of highly granular audience segments.
MORENews & Resources
Thought Pieces
Cross-Device ID Graph Accuracy: Methodology
October 16, 2016
92%, 99%, 99.9%... The past few years have seen lots of flashy announcements touting accuracy statistics from various cross device solutions that are confidence inspiring at first glance. But how did these numbers come t
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Thought Pieces
Under the Hood with Lotame's Eric Hastings
October 14, 2016
Since joining the company in 2013, Eric has led the engineering and operations sides of Lotame’s technology team that powers the data management platform.
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Thought Pieces
Why Independent Agencies Should Be a Part of Every Marketer's Recipe for Success
October 13, 2016
As more and more marketers begin to ask questions around data activation and audience tools, they have good reason to include smaller independent agencies into the mix.
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Thought Pieces
Importance of Target Audiences
October 12, 2016
Would you sell ice to an eskimo, a parrot to a pirate or a magic wand to a fairy princess? No, because the chances of the sale going through is pretty slim.
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Press Release
Omar Abdala Receives AMA 4 Under 40 Award for Data Analytics Innovation
October 11, 2016
Lotame's Chief Data Scientist, Omar Abdala, has been awarded 4 under 40 award by the American Marketing Association, given to individuals for significant contributions to the field of marketing.
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