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Importance of Target Audiences
October 12, 2016
Would you sell ice to an eskimo, a parrot to a pirate or a magic wand to a fairy princess? No, because the chances of the sale going through is pretty slim.
READ MOREData should influence everything you do – from the products and content you create, to the way you shape and execute your go-to-market strategy. Lotame’s data management platform makes this vision a reality, and is used by marketers, agencies and publishers around the world to make audience data meaningful and actionable. Our global data exchange provides you with instant access to billions of global data points across screens, devices, and industries. No matter what your data challenge, Lotame has the solution you need.
REQUEST DEMOLearn more about your most valuable customers and make smarter advertising decisions.
Increase your advertising revenue and make your content too relevant to ignore.
Since 2006, Lotame has been designing technology that distills disparate data points into their purest form: nuggets of insight that can be used to underpin product, marketing and business decisions. This technology is packaged in a powerful but easy to use SaaS platform, which continually evolves to meet changing market needs.
MOREThe data landscape is in a constant state of flux. New devices offer rich new streams of data to leverage, and emerging technology creates exciting opportunities for data activation. Staying ahead of this evolution needs more than just technology – it requires people who are passionate about data and its potential for business transformation.
MORELotame operates one of the world’s largest third-party data networks, which you can use to underpin your marketing and monetization strategies. We also have relationships with every major third-party data provider giving you instant access to a deep pool of highly granular audience segments.
MOREWould you sell ice to an eskimo, a parrot to a pirate or a magic wand to a fairy princess? No, because the chances of the sale going through is pretty slim.
READ MORELotame's Chief Data Scientist, Omar Abdala, has been awarded 4 under 40 award by the American Marketing Association, given to individuals for significant contributions to the field of marketing.
READ MORESince its founding in 2010, the Lotame Data Exchange has grown from only eight segments to over 6,000 prepackaged and custom segments. What are the secrets to success for the LDX?
READ MOREJoin Experian and Lotame for an insightful data breakfast for marketers with real world examples of how brands are leveraging data to fuel smarter marketing strategies.
READ MORELotame is excited to announce that Madeline Rich, Global Client Ambassador at Lotame, has been named a finalist for the “Female Employee of the Year” Award by the Stevie Awards!
READ MOREToo much digital advertising today is executed in silos. Audiences are built across smartphones, tablets and desktops, and campaigns are served across these devices with no clear understanding of audience overlap, and n
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